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Sallu Kamuskay has Contributed to the development and execution of communication and digital marketing strategies for individuals and companies both nationally and internationally. He Develops and present new and interesting ideas and solutions for clients. Produce high quality and consistent work within established deadlines and budgets.
Fixer: Concierge Of Media
The Concierge of Media (COM)” is what Sallu Kamuskay calls his movement in the media world. His trade primarily involves negotiating deals for and between professionals, influencers, politicians, web developers, media houses, organisations and companies. He focuses on protecting, promoting, and defending them in the face of cyberbullying.
Sallu Kamuskay who carries out assignments for or is skillful at solving problems for others.
Blogger
Sallu Kamuskay writes regularly for online journal or website and is the founder of Salone Messenger, a global multimedia and public relations firm based in Sierra Leone. kamuskay is expert in profiling people, human interest stories and some times political stories
Youth Organiser
Sallu Kamuskay is expert in Designing and organizing youth programs and activities to increase youth participation in national building.
Public Relations Expert
Sallu Kamuskay is Public relations specialist who create and maintain a positive public image for the individuals, groups, and organizations Kamuskay is good at crafting media releases and develop social media programs to shape public perception of his clients and to increase awareness of his client’s work and goals. Sallu Kamuskay has relationships with several media houses in and outside Sierra Leone
Storyteller
sallu Kamuskay tells stories of incredible people doing amazing work on the African continent using smartphones.
Filmmaker
Sallu Kamuskay is documentary film producer based in Sierra Leone, He has either written, fixed or produced for national and international media outlets
The Attempted Coup: Its Impact on Ordinary Sierra Leoneans
On November 26, 2023, a group of militants attacked several locations in Freetown, the capital of Sierra Leone.The country was subsequently placed under a nationwide curfew, with a manhunt being called to find the militants. President Julius Maada Bio claimed the attack was repelled by the security forces and said the government was in control of the situation. The attacks were described by international organizations as attempts to disrupt constitutional order in the country, and by information minister Chernor Bah as an ‘attempted coup.’
For some of us, whose lives over the years have been dedicated to sharing positive stories of our country, thereby projecting all the positive images of our country to the world, opening it for tourists and investors to feel safe to come visit and invest in Sierra Leone, we have only seen our work in vain.
The group of militants who attacked the country’s armory on November 26, 2023, didn’t just cost the lives of our military men; its aftermath has and will greatly affect ordinary Sierra Leoneans. These are the people who wake up every morning, jumping on Poda Poda to go to the country’s capital to buy and sell. Thousands of men and women whose primary business is to make a living around the beaches of Freetown and run clubs at night are greatly affected by the aftermath of the November 26 attack.
While it is unclear why the attack occurred, the president stated a few days ago on national television that it was a coup.
On December 5th, I took a short trip to Guinea, Conakry, to run some errands. As I jumped into the taxi taking me to Kambia, passengers in the taxi who had already traveled from the provinces started sharing their frustration. They talked about how they were forced to get out of their cars to be searched and how the number of checkpoints had increased. I had already been frustrated by these testimonies from them even before I left. If it hadn’t been for the importance of the errand, I would have canceled my trip and returned home immediately to save myself the headache.
Just a day ago, my brother Festus Conteh, who is the project coordinator for the INEDEM organization, an organization focusing on improving and empowering the lives of school-going pupils by providing schools with the needed support, had just come from Songo where he went on a site visitation. He had shared his frustration with me, including how drivers took advantage of the situation. ‘Security is watertight, but what caught me off guard is how drivers are taking advantage of the situation. As soon as they unload the passengers at Post Office, the idiots will just zoom off, leaving the passengers stranded,’ Festus Conteh said in a Facebook post.
The checkpoint at the Post Office close to Waterloo was where I saw the negative impact of the aftermath of the coup attempt. I met a woman sitting and crying because her luggage had been taken away by the driver just after she made a stop to be checked at the checkpoint. ‘My luggage is gone, it has been taken by the driver. I can’t find him,’ she said while producing tears.
As if this wasn’t enough, nobody from the security forces looked at her or made an attempt to look for her missing luggage allegedly stolen by a driver. Now, while the government of Sierra Leone’s measures to mount checkpoints and put a curfew in place from 9:00 PM to 6:00 AM might be intended to enable them to arrest ‘assailants,’ it is important that they consider the lives of ordinary Sierra Leoneans whose livelihoods depend on what they earn daily from selling on the streets.
Meet The First Sierra Leonean Miss Africa Malaysia 2023 Grand Finale judge
Neeks Fashion CEO, Ishmael Brima Koroma, made history as the first Sierra Leonean and first black to be a judge at the Miss Africa Malaysia 2023 Grand Finale. The event took place on November 25, 2023, at the Eastin Hotel Kuala Lumpur, PJ. The Nigerian embassy, the embassy of Tanzania, the embassy of Zimbabwe, and other beauty queens in the field of fashion were also in attendance.
Neeks Fashion, known for its range of men’s, women’s, and unisex clothing items, was listed among the sponsors of the grand finale
Ishmael Brima Koroma, was also featured on the Mrs Earth 2023 Malaysia Magazine on the 02/07/23, making him the first Sierra Leonean and African to be featured on that international magazine.Speaking to Sallu Kamuskay, during a zoom interview,
Ishmael Brima Koroma acknowledged his excitement “Being the first Sierra Leonean and African to be a judge at the Miss Africa Malaysia 2023 was a significant accomplishment and a source of pride for me, Sierra Leone and Africa. It carries a great deal of responsibility and provide an opportunity to make a positive impact in Africa as a whole. Such a milestone could also serve as an inspiration for others, demonstrating that barriers can be broken” he stated.
This groundbreaking achievement marks a significant milestone for both Ishmael Brima Koroma and Neeks Fashion. As the first Sierra Leonean and first black judge in the history of the Miss Africa Malaysia pageant, Ishmael Brima Koroma has shattered barriers and opened doors for other Africans in the fashion and beauty industry.
The Miss Africa Malaysia pageant has been a platform for celebrating African beauty, talent, and culture since its inception in 2017. By having a diverse panel of judges, the event aims to promote inclusivity and showcase the rich diversity of the African continent.
Ishmael Brima Koroma’s presence as a judge not only adds credibility to the event but also highlights the growing recognition of African talent and expertise in the global fashion scene. His extensive experience in the fashion industry, coupled with his passion for empowering African designers and models, makes him an ideal choice for this esteemed role.
I was completely over the moon when I received an email from DCN’s Communications Director, Marianna Tanagia that reads:
“Dear Sallu Kamuskay,
I’m writing to invite you to speak and/or run a workshop at our upcoming event entitled “Harnessing the Digital Revolution: Fostering Resilience and Development” in Africa, Lusaka, Zambia, on November 7-9, 2023.″
This was a big win in so many ways. It would be my second time seeing an airplane on the ground as a passenger, let alone getting on it and travelling to another country. I wasted no time in looking for my passport and putting documents together. Like a few African countries, travelling to Zambia requires a VISA if you are coming from Sierra Leone, and because I had a 24-hour layover during my return to Dubai, I needed a transit VISA for my stay in Dubai too. My application and approval process took less than a week. Moreover, with the help of the letter from bloggers of Zambia, my host, and DCN, I told the embassy exactly why this Sierra Leone newbie would be coming to Zambia. All thanks to Alyssa Marshall Bowman and Marianna Tanagia. I promise to tell you more about these amazing individuals in my subsequent blogs.
In the beautiful city of Zambia, Lusaka, at the Radisson Blu Hotel, during the inaugural launch of the DCN Africa that brought together incredible influencers, CEOs, and global communication strategists. I had the opportunity to create a new family, and as Marianna said in her Facebook post,
“Came across a beautiful piece on what makes a community tick – it’s the connection of minds with shared values. When it comes to building one, the secret sauce is in moments like “I’ve learned something new, met someone new, tried something new, or gained a fresh insight.” If you resonate with that, you’re on the right path.”
Judith Ogutu, a seasoned Kenyan strategic communications professional with experience in the corporate, public, government, and non-profit sectors, is among the many incredible people I met during my engagement in Zambia. Judith had just delivered her presentation at the DCN Africa Inaugural Launch when we took this photo. Judith’s presentation was followed by the screening of a short captivating film produced by Paradigm Initiative (PIN) titled Training Day, the organization she works for. The 18:51-minute short film features the story of a young man whose quest for work took an unexpected turn. The short film is an exploratory way used by PIN to best impact society through storytelling while spotlighting key issues plaguing the digital rights and inclusion ecosystems.
Judith Ogutu and Sallu Kamuskay in Zambia- DCN Africa Launch
The movie has so far on YouTube received over 400,000 views. Watch the movie here
The DCN event, held on November 7-9, 2023, in Zambia, Africa, brought together digital professionals, influencers, and thought leaders from diverse fields. The forum, aimed at launching DCN Africa, delved into the far-reaching impact and implications of digital transformations and innovations on our society.
Judith has handled communication projects in fields such as banking, innovation and technology, digital rights and inclusion, energy, medical/health, pharmaceutical and philanthropy. She has demonstrated expertise in harnessing the power of strategic communications to shape opinions, influence narratives, impact lives, foster the growth of influential brands and manage the reputation of organisations.
At Paradigm Initiative (PIN), she oversees the communications and information technology docket. She also leads communications efforts at the organisation.
Paradigm Initiative connects under-served young Africans with digital opportunities and ensures the protection of their rights. The organisation has worked in communities across Nigeria since 2007 and across Africa since 2017, building experience, community trust, and an organisational culture that positions it as a leading non-governmental organisation in ICT for Development and Digital Rights on the continent.
Across regional offices in Kenya, Nigeria, Senegal, Zambia, Zimbabwe, Cameroon and beyond, PIN has impacted youth with improved livelihoods through their digital inclusion and digital rights programs.
The organisation’s programs include Life Skills. ICT. Financial Readiness. Entrepreneurship (LIFE) Training Program, a digital readiness workshop for girls, and a Life at Schools Club Program. PIN has also built online platforms that educate and serve as safe spaces for reporting digital rights violations. These mediums are in the form of short films, and educational online resources, including Ayeta, Londa, and Ripoti.
Judith’s journey in communications started as a journalist at The Standard Group, one of Kenya’s leading media houses, where she honed her storytelling skills. Prior to joining PIN, she was a Consultant in Strategic Communications at Africa Practice, a pan African Strategic Firm. Among other organizations, she also worked at Inter Management Group, a Public Relations and Events Management firm in Nairobi, where she was a communications lead handling organizations such as Kenya Electricity Generating Company PLC (KenGen), Konza Technopolis Development Authority (KoTDA) and Beyond Zero- an Initiative spearheaded by former Kenya’s First Lady, H. E Margaret Kenyatta to reduce maternal and child mortality rates.
Judith holds a Master of Arts in International Communication from the Communication University of China, a Bachelor of Arts Degree in Community Development from Daystar University and a Diploma in Journalism from Kenya Institute of Mass Communications (KIMC).
DCN Global Africa Launch- Meeting PIN’s Communication Manager Judith Ogutu in Zambia
Sallu Kamuskay is a Sierra Leonean communication strategist, fixer, blogger, youth organizer, event manager, spokesperson, and public relations expert. He calls his movement in the media world “The Concierge of Media (COM).” Sallu’s movement has connections with media experts, media organizations, companies, web developers, and professionals across the world. Sallu Kamuskay’s trade primarily involves negotiating deals and managing social media for professionals, influencers, politicians, media houses, organizations, and companies. He focuses on protecting, promoting, and defending them in the face of cyberbullying.
DCN Africa Launch in Zambia: My DCNVERSE Experience in the Metaverse World
The featured image used in this blog was taken at the Kenneth Kaunda International Airport in Zambia after the DCN Africa Launch in Zambia, a few minutes before we both left for Dubai with my ‘Meta Man’, Dimitris Dimitriadis, who introduced us to the virtual world. I will tell you everything you need to know in a bit.
On November 9, 2023, the second day of the DCN Africa launch, I and hundreds of others were introduced to the Metaverse. I get it, there are so many questions you would want to ask me about this word, like what is it? What does it do? Why it? The truth is, I had the same questions and even more when I first heard about it from Dimitris Dimitriadis in Zambia, a renowned Greek keynote speaker, futurist, and expert in designing companies for the future. “The Meta Man,” as I fondly call him, simply defines the Metaverse as a virtual world where people interact. To make it more real, Dimitris Dimitriadis has created a virtual world of the very hall we used in Zambia with everything in it, from the door, paintings, artworks, pictures, and everything. Sounds crazy, right? For me, everything didn’t just sound crazy but interesting that I could have access to the very hall I am in but in the virtual world.
The DCNVERSE in the Metaverse world in Zambia
A few days before our travel, Dimitris Dimitriadis had sent us a link where we could create a virtual version of ourselves. The features of this virtual version allow us to use our image, change our dress, hairstyle, shoes, and even the way we smile.
A week before the event, Dimitris Dimitriadis, through DCN’s Communications Director Marianna Tanagia, asked us to create an avatar on ReadyPlayerMe, download the Spatial App, log in, and search for DCNVERSE.
Experiencing the Metaverse world
Everything sounded new to me, but I did give it a try and created the account, logged into the Spatial app, and sent a screenshot to the group and to Dimitris Dimitriadis saying, “I am already in Zambia. Waiting for the rest of the team.” Dimitris Dimitriadis said, “See you in the DCNVERSE and IRL SOON.”
In the Metaverse world, I saw all those who joined, interacted with, chatted, had voice conversations, and we could even jump and wave at each other. Dimitris Dimitriadis had told us of the challenging task of hiding an item somewhere in the big hall that we were to look for.
Dimitris Dimitriadis in Zambia,
Dimitris Dimitriadis is a renowned keynote speaker, futurist, and expert in designing companies for the future. With a captivating blend of case studies, global perspectives, and cutting-edge research, Dimitris offers original insights that help business leaders understand and tap into their future potential. As the Chief Innovation Officer of TheFutureCats, a leading innovation consultancy, Dimitris’s research on emerging technologies and human behavior helps Fortune 500 companies chart a course for business transformation.
In addition to his work with TheFutureCats, Dimitris is also the founder of Zoltar, a global blockchain consultancy. With over two decades of experience as a thought leader on disruptive innovation, digital transformation, and new ways of thinking, Dimitris is a trusted advisor to some of the world’s biggest organizations as they navigate the new era of machine intelligence.
As a specialist in AI-powered transformation and the metaverse, Dimitris’s work has been featured in publications such as Fortune, Athens Voice, Kathimerini, etc. His unique ability to bridge the worlds of disruptive technology and business leadership allows him to translate deep tech into practical recommendations that help leaders seize new opportunities, transform their organizations, and change their own thinking.
The Metaverse is a virtual world that allows users to experience a 3D environment that doesn’t exist in the real world. It is a concept that has been around for a while but has gained more attention recently due to the rise of virtual reality and augmented reality technologies. The Metaverse is a place where people can interact with each other, create content, and explore new worlds. It is a place where people can be whoever they want to be and do whatever they want to do.
There are many Metaverse platforms available today, and each one offers a unique experience. Some of the most popular Metaverse platforms include Decentraland, The Sandbox, and ENGAGE. These platforms allow users to create their own virtual worlds, interact with other users, and explore new environments.
The Metaverse is a virtual reality space where users can interact with a computer-generated environment and other users in real-time. It is often depicted as a fully immersive and interconnected digital universe, similar to the concept portrayed in movies like “Ready Player One.”
Decentraland, The Sandbox, and ENGAGE are just a few examples of platforms that are building their own versions of the Metaverse. These platforms leverage blockchain technology to enable the creation, ownership, and trading of unique digital assets known as non-fungible tokens (NFTs). NFTs can represent various virtual objects, such as land, buildings, avatars, or even in-game items.
In Decentraland, users can purchase virtual land and build their own experiences, games, or social spaces on it. They can also buy and sell NFTs within the platform’s marketplace. The Sandbox offers a similar concept, allowing users to create and monetize their own gaming experiences using its voxel-based editor.
ENGAGE, on the other hand, is focused on providing a Metaverse platform for enterprise and education purposes. It allows users to collaborate, learn, and communicate in virtual spaces, making it a valuable tool for remote work, training simulations, or virtual classrooms.
The Metaverse holds immense potential for various industries beyond gaming and entertainment. It can revolutionize how we work, socialize, learn, and even conduct business. As more platforms and technologies emerge, the possibilities for innovation within the Metaverse are endless.
If you’re interested in exploring the Metaverse, there are numerous resources available online to help you get started. You can find tutorials, guides, and communities that can provide insights and support as you navigate this exciting new world. So why not dive in and see what the Metaverse has to offer? You might uncover new opportunities and experiences that were previously unimaginable.
From Homelessness in Singapore to Founding the First Sierra Leonean Clothing Brand in Malaysia: The Story of Ishmael Brima Koroma
Born in Freetown, Ishmael Brima Koroma is a Sierra Leonean entrepreneur, philanthropist, CEO, and FOUNDER of Neeks Fashion, an emerging fashion brand. Ishmael Brima Koroma grew up in Sierra Leone, He did his primary education at the Kankaylay Islamic Primary school Mess-Mess and later moved to the Sierra Leone Muslim Congress Boys Senior Secondary School Kissy mess mess where he did his Secondary and senior secondary school.
Born and raised to an extended family, Ishmael’s father married 4 wives and his mother was the third wife. Ishmael’s mother gave birth to 6 male children including him. All five of them passed away, and Ishmael was the only child left. During an interview Salone Messenger, ishamael disclosed why he was the only survivor, “According to traditional believes, male children will be the successful children in his family, so that the reason the village people “witchcraft“ can’t allow the male child to exist in my family”
At the age of 3 years, Ishamael’s stepbrother took him from the village to the capital city where he was raised, since then he never set eyes on his two parents. Ishmael had a lot of difficulties living with his elder brother due to one of the three wives of his brother who was very aggressive to him.
“I remember at one time I was denied food for failing to wake up early to fetch water in the morning before going to school to take my West Africa Examination Council examination so I had to eat toothpaste to change saliva after encountering those challenges I decided to leave my elder brothers house to search for a better life in the western part of the country.
The Story of Ishmael Brima Koroma
Due to his obedient and submission, Ishmael had the opportunity to meet with a lady who changed his life, Withsunnette Ayor decided to help him with a job as a freelance to make a living he worked for two years and decided to travel out Sierra Leone to search for a better opportunity.
Ishmael left for Singapore in few days. He ran out of money and became homeless for 27 days struggling and survive on the left-over customers that came to food at the restaurants. Ishamael never lose hope, walking along little India in Singapore. Ishamael came across two Cameroonian football players who helped him buy a ticket to Malaysia where he could further his studies, Not knowing anyone in Malaysia, Ishmael became homeless for a few days. At bukit bintag called “ reggae bar “ Ishmael met some Africans where he was fortunate to meet with one of his Sierra Leonean brothers who took him to his house for few months and he later started working in an African mini mart
Despite of all the challenges he went through growing up, fashion has always been his passion. It comes to him naturally. As a kid, growing up, Ishmael used to spice up clothing with his own design using scissors and needles to redesign. Today He intends to use fashion and his brand to create opportunities for people who are creative in the field of fashion and to spice up the existing fashion designs. Ishmael’s goal is to redefine the world of fashion with unique and authentic designs.
In 2011, Ishmael took up a job as a Clearing and Forwarding Officer at a logistics company. After a while, He was not sure if that was what he wanted to do with his life. Besides, He was not sure how quickly that path would take him to the top. Ishmael then considered that setting up his own business would enable him to achieve greater success much faster than working for someone else. He then ventured out to start his own business and brand.
During an interview with blogprocess, Ishmael for the first time disclosed the secret behind his brand name
“This is a huge trade secret, and I am humbled to share it publicly for the first time. The name NEEKS is an abbreviation of my kid’s names Nathaniel, Emily, Emela, Koroma, and Shagbay “Neeks”. My kids are bold, loving, and cheerful people. These unique and amiable attributes are what I try to depict in my fashion statements. It is my belief that through this initiative, other young people will find their identity and fulfill their dreams and aspirations.” He noted
As way of giving back to his country, Ishmael gives his contribution though donation, among his many donations. As a former pipul of the Sierra Leone Muslim Congress secondary school, he donated football kids to the pupils of the school.
Ishmael has also been involved in cleaning exercises in the country at Lumley station by supporting the police officers in cleaning the Lumley community, He is embarking on such activities to raise awareness to Sierra Leoneans living abroad to do the same when visit home
“Never quit! Believe in your dreams and pursue it with focus and discipline. Success requires perseverance and hard work. With dedication, every dream can be a reality. So, dreamlike “crazy”; work like a “bull” to make it come to pass. Aspire to leave a footprint.” Ishamael advises young people.
