Sallu Kamuskay is a Sierra Leonean freelance journalist, communication strategist, fixer, blogger, youth organizer, event manager, spokesperson, and public relations expert. He calls his movement in the media world “The Concierge of Media (COM)”. Sallu’s movement has connections with media experts, media organizations, companies, web developers, and professionals across the world. Sallu Kamuskay’s trade primarily involves negotiating deals and managing social media for professionals, influencers, politicians, media houses, organizations, and companies. He focuses on protecting, promoting, and defending them in the face of cyberbullying.
Here Are Some Reasons Why Some Candidates Get Hired Over Others
In today’s competitive job market, many candidates possess similar skills and qualifications. Yet, some individuals consistently secure job offers while others struggle. What sets them apart? Beyond technical skills, several key factors influence hiring decisions. Understanding these can give job seekers a competitive edge.
Beyond Technical Skills: The Power of Soft Skills
While technical expertise is crucial, it’s no longer the sole determinant of hiring success. Employers increasingly prioritize soft skills—such as communication, teamwork, adaptability, and problem-solving. These attributes are essential for thriving in fast-paced, collaborative work environments.
Candidates who excel in interpersonal skills, emotional intelligence, and conflict resolution tend to stand out. Demonstrating these abilities signals to employers that a candidate can navigate workplace dynamics, collaborate effectively, and adapt to challenges.
Building a Strong Personal Brand and Online Presence
In the digital age, a candidate’s online presence can significantly impact their job prospects. Recruiters often research candidates via social media, LinkedIn, and personal websites. A well-crafted online profile showcases professional achievements, industry knowledge, and personality—making candidates more appealing to potential employers.
To increase visibility and credibility, job seekers should:
Maintain a professional LinkedIn profile with updated skills and endorsements.
Create a personal website or blog to showcase expertise and thought leadership.
Ensure social media profiles reflect professionalism and align with career goals.
The Role of Networking in Job Success
Networking is a powerful tool in job hunting. Many hiring decisions are influenced by referrals and professional connections. Candidates with a strong network within their industry or target company gain access to valuable insights, mentorship, and job opportunities.
Ways to strengthen networking efforts include:
Attending industry events, conferences, and networking meetups.
Engaging with professionals on LinkedIn and participating in relevant discussions.
Seeking informational interviews with industry insiders to learn about company culture and expectations.
Cultural Fit and Alignment with Company Values
Employers look for candidates who align with their company’s mission, vision, and values. Hiring managers assess whether a candidate will integrate well into the organizational culture, collaborate effectively with teams, and contribute to long-term success.
To enhance cultural fit, job seekers should:
Research company values and mission statements before applying.
Tailor resumes and cover letters to highlight alignment with company culture.
Express enthusiasm for the company’s vision during interviews.
Confidence, Attitude, and First Impressions
Confidence and attitude play a crucial role in making a lasting impression. Candidates who exude enthusiasm, positivity, and self-assurance often leave a strong impact on hiring managers. A confident approach signals adaptability, leadership potential, and a proactive mindset.
To enhance confidence:
Prepare thoroughly for interviews by researching the company and practicing responses.
Use positive body language, maintain eye contact, and engage actively in conversations.
Highlight past achievements and problem-solving experiences with clarity and conviction.
The X-Factors: Personality, Passion, and Purpose
Beyond skills and experience, employers seek candidates who bring passion and purpose to their work. Job seekers who demonstrate a genuine enthusiasm for their industry, a strong sense of purpose, and an engaging personality have a higher chance of standing out.
To convey these traits effectively:
Share personal stories that reflect passion and dedication to your career.
Highlight projects and initiatives that align with your professional values.
Show eagerness to contribute meaningfully to the company’s mission.
Final Thoughts: The Formula for Job Market Success
In an increasingly competitive job market, technical skills alone are not enough. Employers consider soft skills, personal branding, networking, cultural fit, confidence, and passion when making hiring decisions. By focusing on these key areas, candidates can improve their chances of landing their dream job.
Are you ready to stand out in your job search? Implement these strategies to gain a competitive edge and increase your hiring potential!
Here is a list of things we sell without knowing it.
We’re always interacting with others and sharing our ideas. Sometimes, we sell things without even knowing it. This article talks about 7 things we are selling without realizing it, and how understanding these opportunities can help us succeed in different parts of life.
– Our Personality
We constantly show our personality to others. How we act, the way we talk, and our body language create an impression on those around us. Being confident, friendly, and real can help us form better relationships and meet our goals.
– Our Time
When we commit to meetings, projects, or favors, we are selling our time. It’s important to use our time wisely by focusing on activities that match our values and goals. Being mindful of our time helps us be more productive and accomplish more.
– Our Expertise
We share our knowledge and skills all the time. Whether we are giving advice, coaching, or consulting, we are spreading our expertise to help others. By valuing our knowledge, we can confidently share it and be seen as leaders in our fields.
– Our Story
Our personal story makes us unique. By talking about our experiences, interests, and values, we connect more deeply with others. Whether through social media, public speaking, or networking, our story can inspire and motivate people.
– Our Network
Our connections are valuable. By introducing people to our contacts and working together, we create beneficial relationships. Understanding the importance of our network can help us grow it and use it to reach our goals.
– Our Values
Our values are the backbone of our personal brand. We constantly communicate these to the world through what we say and do. By being clear about our values and living them out, we attract like-minded people, build trust, and strengthen our reputation.
– Our Energy
The energy we give off affects those around us. Whether it’s positive or negative, our energy influences others. By focusing on creating a positive atmosphere, we can inspire people and build better relationships, leading to more success.
Why This Matters
By recognizing these 7 things we are unknowingly selling, we can:
– Build deeper, meaningful relationships
– Establish ourselves as experts
– Increase our confidence
– Manage our time better
– Spread positive energy
– Achieve more success in personal and professional life
In conclusion, selling isn’t only about products and services; it’s about sharing our unique value. By noticing these sales opportunities in our daily life, we can improve our relationships and achieve more in every area of life.
Salone Association of Bloggers: Is It a Political Move to Silence Independent Voices?
By: Daniel Mansa, Alhaji Musa Bah, Hamza Koroma, Lamin Kargbo, Abu Bakarr Jalloh, Delvid Stanley-Coker, Sallu Kamuskay
In recent weeks, the announcement of the Sierra Leone Association of Bloggers (SLAB) has raised a number of concerns among the blogging community and the public at large. While the idea of having a unified body for bloggers may sound promising, it is crucial to examine the motives behind its creation and the potential risks it poses to the freedom of expression in Sierra Leone.
In a viral video posted on Facebook, Joseph Sannoh, the president of the Salone Bloggers Association, confirmed that the association is a political entity. “Ceebah was not there when we suffered for president Bio to become president” He expressed his disappointment after the Director of Information in the Ministry of Information and Civic Education (MOICE), Emmanuel AB Turay, distanced the ministry from the recently launched Salone Association of Bloggers (SAB). Turay stated that as a supervisory ministry for media matters in the country, they do not recognize the group as a national entity.
Joseph Sannoh
Who is a Blogger?
A blogger, by definition, is someone who regularly writes content—whether personal stories, informative articles, or opinion pieces—on a blog or website. Bloggers are not merely individuals with large social media followings; rather, they are creators of original, independent content. In a digital age where information is fast-paced and constantly evolving, bloggers play an essential role in shaping public opinion, providing alternative viewpoints, and offering important insights that might not always be covered by mainstream media.
The Concerns Surrounding SAB’s Formation
While the intention behind the formation of SAB may be to provide a platform for bloggers to collaborate, some critical aspects raise questions about the true nature of the group and its leadership. One of the main concerns is the apparent lack of experience and understanding among its leaders regarding the blogging world. Joseph Sannoh, the figure behind the creation of the group, is said to lack significant experience in the blogging sphere, and this could pose challenges when it comes to meeting the needs of the diverse community of bloggers in Sierra Leone.
The launch of the Salone Association of Bloggers
Blogging requires more than just a presence on social media or the ability to gather followers; it requires deep knowledge of content creation, online engagement, and the digital media landscape. Leading a group of bloggers without a solid grasp of these concepts could potentially harm the community rather than help it grow. A leader with no hands-on experience may not fully understand what bloggers truly need, and this could lead to decisions that are not in the best interest of those it is supposed to represent.
No consultation was conducted with bloggers who have a significant presence in the digital space. This lack of inclusivity is alarming. Bloggers should have been at the center of the process, as they are the ones who know best what will serve the interests of the community. By sidelining experienced bloggers and excluding them from decision-making processes, SAB risks alienating those who have built the digital space and worked hard to make their voices heard.
The fact that high-ranking government officials were heavily involved in the launch without including independent bloggers of substance raises further concerns. A group that purports to represent bloggers should be inclusive of all voices, not just those aligned with the government. If SAB is truly to be a representative body for Sierra Leonean bloggers, it must ensure that it includes voices from all sectors—those who support the government as well as those who challenge it.
What’s The Image of Sierra Leone?
The Sierra Leone Truth and Reconciliation report after the long decade of civil war in Sierra Leone reveals the causes of the war in Sierra Leone. Among them were bad governance, endemic corruption, and the denial of basic human rights that created the deplorable conditions that made conflict inevitable. While governments under the leadership of previous presidents continue to build structures together with national and international organizations, some of the causes of the war still remain evident in the country amidst the strife.
Former President Ahmed Tejan Kabbah of blessed memories, among the former presidents acknowledging the problems and challenges, maintained that the citizens should be allowed to speak freely as long as they don’t go into the bush. On the 3rd of May 2001, during the celebration of World Freedom Day, he said, “Freedom of the press has been one of the casualties of the brutal rebel war, to the extent that Sierra Leone has been dubbed as one of the most dangerous places for journalists in the world.” His words from about 24 years ago continue to resonate as the media, both traditional and recently digital, has been bought by political parties over time; the media continues to be muzzled. Majority is not all.
Presidents after presidents have continued to strive to prevent some of the causes of the war while others work on rebuilding the country. The late President Ahmed Tejan Kabbah tried his best and instilled peace in the land. Former President Ernest Bai Koroma worked hard to rebuild the country’s infrastructure, achieving major infrastructural developments in many parts of the country. Rebuilding our identity is one among these three things which Sierra Leone has not really been able to do. When Sierra Leoneans travel outside to other countries, one of the first challenges they face is not food, cultural shock, or racism, but explaining their identity to people who ask them the first question a stranger gets in a foreign land: “Where are you from?” It’s difficult for them to answer this question, not because they can’t, but because the person who asked may be left in doubt and ask another question again. After the war, we lost our identity—our identity as the most peaceful country in the world; our identity as the most hospitable country in the world; our identity as the first country in West Africa to have a railway; our identity as the hub for learning and medicine in West Africa. We lost it. And what identity is there now? Civil war identity, Ebola epidemic identity, blood diamond identity, and many distorting identities. It’s a difficult task to rebrand an identity not just for a single person, but for a country with more than 7 million people. So when these Sierra Leoneans travel outside and encounter the question “Where are you from?” and they respond by saying “Sierra Leone,” the reply they get from those who asked is “Where is Sierra Leone? Is it a country in Africa?” “Oh, the blood diamond country!” “Oh, the Ebola country!” “Oh, the 11 years civil war country?”
These are the distorting images or identities of Sierra Leone by outsiders. Blogging platforms and YouTubers like Salone Messenger, The African Dream, Swit Salone, Issadin K, and others have been working hard to give Sierra Leone a new identity through their videos, articles, social media posts, etc. Their stories have changed the distorting narratives in a way that no mainstream media in Sierra Leone has. They have been the real bloggers propagating Sierra Leone’s stories in a positive way; they deserve respect and recognition.
The creation of the Sierra Leone Association of Bloggers by a man who has little or no knowledge about blogging and what it is about, a man who’s easily influenced by political leaders, seems like a political ploy to sabotage the work of the real bloggers in the country. It reeks of disrespect to the people who are working hard to stay up all night writing compelling articles, editing videos, and creating content that helps rebuild our identity, which has been broken and destroyed by the civil war, Ebola, and blood diamonds.
Fantacee Wiz Camara, a Sierra Leonean musician, said, “That said, I couldn’t help but laugh when I woke up to the news of a so-called Bloggers Association.”
Mamoud Bah, a Facebook user, said, “The dumbest thing any blogger will do is to join an association of bloggers propelled by Joseph Sannoh.”
The speculation surrounding the blogging mantra has long been coveted by individuals who have little or nothing to do with the profession.
Being a blogger encompasses more than regular Facebook posting or mediocre commentaries. You do not become a blogger by simply claiming it. What do you have to show?
Therefore, the idea that some people who have romantically entangled themselves with the corridors of certain political figures are forming a bloggers association is simply insane. The composition since its onset must be bred from a neutral and professional source. It must be an association that is apolitical and very uncompromising.
The Sierra Leone Association of Bloggers is rightfully a representation of the media in Sierra Leone. What would other nations say if they learned that the self-proclaimed pioneers of this organization are ill-equipped in media or clarity of thought? What would they think of us when they learn that these people have nothing practical to show in relation to the art?
Blogging, much like other forms of creative expression, thrives on the principle of freedom. It is a space where individuals can voice their thoughts, share experiences, and champion causes without being constrained by formalized structures.
While it is true that our social media space has seen its share of challenges, including misinformation and unethical practices, these issues cannot be addressed by regulation alone. The power of blogging lies in its diversity and decentralization, allowing communities to self-correct and hold one another accountable. A better approach would be for the Sierra Bloggers Association to focus on education and advocacy. By promoting media literacy, ethical blogging, and fact-checking initiatives, the association can empower bloggers to self-regulate while maintaining their independence. The truth is the integrity of the association is questioned. They can’t be trusted by some of us to lead us.
The Digital World is Changing Fast.
The digital landscape is constantly evolving, and with it, the role of bloggers. To keep up with these changes, it is vital that bloggers, especially younger generations who are more adept at navigating the digital world, are given the tools and the platform to influence the direction of the community. Leadership in this space should come from those who are experienced and passionate about the future of blogging, not from individuals who may not fully understand the challenges and opportunities that the digital world offers.
It is essential for Joseph Sannoh and other leaders involved in SAB to listen to real bloggers and gain a deeper understanding of the needs and aspirations of the community before taking such an important step. Creating a group without this knowledge could lead to confusion and may do more harm than good.
Another key issue lies in the manner in which the launch of SAB was handled. At the launch event, which featured the First Lady’s face on billboards and included speeches from prominent government figures, the political undertones were hard to ignore. The inclusion of high-ranking pro-government personalities without fair representation of independent or critical bloggers suggests that SAB may not be an impartial entity for all bloggers. When political figures have such a strong presence at the formation of a group meant to represent bloggers, one cannot help but wonder if the real aim is to control the narrative or silence voices that challenge the government.
Bloggers, especially independent ones, have the ability to provide critical commentary and hold the government accountable. By co-opting the blogging community through such a highly politicized event, there is a real concern that SAB might act as a tool to limit freedom of expression and stifle dissenting voices. The very essence of blogging lies in its independence and its role as a platform for diverse opinions. If a government-backed group like SAB gains too much influence, there is a risk that the blogosphere could become a space where only government-approved narratives are allowed to flourish.
The Lack of Inclusivity and Transparency
Another troubling aspect is the creation of SAB’s constitution. Reports suggest that the constitution was drafted unilaterally, with little to
The formation of the Sierra Leone Association of Bloggers (SAB) is undoubtedly a significant event for the digital community in Sierra Leone. However, the manner in which it was launched, the lack of experience among its leaders, and the strong political influence involved raise serious concerns. For SAB to truly serve the blogging community, it must be transparent, inclusive, and independent of political interference. It should represent all bloggers, not just those with government ties.
If SAB becomes a tool to silence independent voices and limit free expression, it will undermine the very principles that make blogging such a powerful and vital force in society. The future of blogging in Sierra Leone depends on the ability of its leaders to truly understand and respect the digital space, engage with genuine bloggers, and foster an environment where diverse voices can thrive without fear of censorship or control.
8 Profitable Niche Ideas Sierra Leonean Content Creators Should Explore
For Sierra Leonean content creators, finding a niche is one of the most effective ways to stand out and thrive in the crowded digital space. A niche allows content creators to target specific interests, build a loyal community, and create content that resonates deeply with their audience. Focusing on a niche can also open doors to profitable opportunities, such as brand partnerships, paid collaborations, and other income streams.
Whether you’re just starting out or already have an established presence, narrowing your focus can help you create more meaningful content and gain a dedicated following. In Sierra Leone, there are countless opportunities for content creators to explore. Here are 8 profitable niches that Sierra Leonean content creators should consider.
1. Sierra Leonean Food and Cuisine for Content Creators
Sierra Leonean cuisine is rich in flavors, offering plenty of opportunities for content creators to showcase the country’s food culture. From Jollof rice and Cassava leaves to soup, there’s a lot to explore.
Sierra Leonean food content creators can create recipe tutorials, cooking challenges, or food vlogs. This niche not only allows creators to share delicious dishes but also engage with both local and global audiences who are interested in African cuisine. With food-related content growing in popularity, creators can also collaborate with local restaurants, food brands, or launch their own recipe books.
Benefits for content creators:
Partnerships with food brands and local restaurants
Opportunities for sponsored content or affiliate marketing
Potential to sell cooking guides or start a food-related business
2. Sierra Leonean Fashion and Style for Content Creators
Fashion is a lucrative niche, especially in Africa, where local fashion is becoming more recognized globally. Sierra Leonean content creators can explore both traditional and modern fashion styles.
Content creators can share styling tips, fashion tutorials, or feature local designers and boutiques. As African fashion continues to grow, Sierra Leonean fashion content creators can gain exposure on a global scale by showcasing the beauty of Sierra Leonean and African fashion.
Benefits for content creators:
Brand partnerships with clothing lines, boutiques, or fashion events
Sponsored content or paid collaborations with fashion brands
Opportunities to launch your own clothing line or fashion-related products
3. Sierra Leonean History and Heritage for Content Creators
The history of Sierra Leone is rich, but often underrepresented in mainstream media. For content creators passionate about storytelling, diving into Sierra Leone’s history can be both educational and profitable. Topics like Sierra Leone’s role in the transatlantic slave trade, the impact of the civil war, or the significance of cultural festivals can provide engaging content.
By creating documentaries, history-based discussions, or interviews with historians, Sierra Leonean content creators can educate their audience while celebrating their heritage. This niche is perfect for creators who want to tell untold stories and connect with both local and international audiences.
Benefits for content creators:
Collaborations with educational institutions, museums, or cultural organizations
Opportunities to create and sell educational content like books, documentaries, or online courses
Recognition as an authority on Sierra Leonean history and culture
4. Sierra Leonean Tourism and Travel for Content Creators
Sierra Leone is an untapped gem when it comes to tourism, with stunning beaches, wildlife, and vibrant local culture. Travel content creators can explore this niche by showcasing the country’s natural beauty and tourist attractions. From Tokeh Beach and Bureh Beach to Bintumani Mountain, Sierra Leone offers endless content ideas.
Content creators can share travel tips, destination guides, hotel and restaurant reviews, and vlogs that highlight the country’s best spots. With increasing interest in off-the-beaten-path destinations, Sierra Leonean travel content creators can attract both local and international tourists.
Benefits for content creators:
Sponsored partnerships with travel agencies, hotels, and tourism boards
Affiliate marketing opportunities through travel gear or booking platforms
Potential to monetize travel content through brand deals or collaborations
5. Health and Fitness for Content Creators
Health and fitness is an evergreen niche that continues to grow, especially in a world where people are becoming more health-conscious. Sierra Leonean content creators who are passionate about fitness, nutrition, and mental wellness can create content that helps people live healthier lives.
From workout tutorials, fitness challenges, and healthy recipes to wellness tips and motivational content, this niche offers endless opportunities for engagement. Content creators can work with local gyms, fitness brands, or health professionals to promote fitness and wellness products or services.
Benefits for content creators:
Sponsored content from health and fitness brands
Opportunities for affiliate marketing with fitness gear or supplements
Potential to create online fitness programs, coaching, or eBooks
6. Sierra Leonean Tech and Innovation for Content Creators
Technology is evolving rapidly in Sierra Leone, and there’s a growing demand for tech content. Whether it’s reviewing smartphones, explaining mobile money apps, or showcasing local tech startups, Sierra Leonean content creators can tap into the digital transformation happening in the country.
By creating tech tutorials, reviewing gadgets, or discussing the latest tech trends, content creators can become go-to sources for tech-related information. This niche also provides opportunities to collaborate with tech companies, mobile carriers, and startups to promote new products.
Benefits for content creators:
Brand partnerships with tech companies, mobile providers, or local startups
Sponsored content for gadget reviews, apps, or digital services
Growing your platform as a trusted source for tech knowledge
7. Sierra Leonean Health and Fitness for Content Creators
Health and fitness content is extremely popular globally, and it’s a great niche for Sierra Leonean content creators to tap into. Many people are becoming more interested in maintaining a healthy lifestyle, and Sierra Leone offers plenty of inspiration for fitness enthusiasts.
Content creators can focus on local workout routines, fitness challenges, healthy eating habits, or even mental health tips. This niche is perfect for those who enjoy working out and want to inspire others to live healthier lives. Collaborating with gyms, fitness brands, or local health professionals could help increase visibility.
Benefits for content creators:
Sponsored content from health, wellness, or fitness brands
Opportunities for affiliate marketing with fitness gear and supplements
Potential to launch online fitness programs or health-focused products
8. Sierra Leonean Food and Cooking for Content Creators
Sierra Leonean food culture is diverse and vibrant, making it a perfect niche for content creators who love cooking and exploring new dishes. From street food to traditional meals, Sierra Leonean cuisine offers countless opportunities for creative content.
Content creators can produce recipe videos, cooking tutorials, or showcase street food vendors. By focusing on local dishes, content creators can connect with an audience that is interested in Sierra Leonean food, whether they’re at home or abroad.
Benefits for content creators:
Opportunities for brand partnerships with food brands, cooking utensils, and restaurants
Monetize content through sponsored posts, affiliate links, or online cooking classes
Expand reach by targeting global audiences interested in African cuisine
Conclusion
Sierra Leonean content creators have a wealth of opportunities to explore within different niches. Whether you’re passionate about food, fashion, history, travel, health, or technology, there is a growing audience eager for content that represents Sierra Leone’s culture, creativity, and innovations. By choosing a niche that resonates with your interests and expertise, you can build a loyal following, attract brand partnerships, and turn your content into a profitable business. So, take the time to find your niche and start creating—there’s no better time than now!
Peter Komba Honored for Outstanding Nollywood Contributions
Sierra Leonean actor Peter Komba has been honored with a certificate of recognition from the Africa Education Empowerment Movement (AEEM) for his exceptional contributions to the Nollywood film industry. The award celebrates Komba’s creativity, innovation, and unwavering dedication, which have significantly elevated Sierra Leone’s cultural presence on the international stage.
Speaking on the recognition, Komba expressed gratitude and humility. “I am truly grateful for this recognition and would like to dedicate it to all the young creatives in Sierra Leone who continue to pursue their passions and make a difference,” he said.
Widely admired for his storytelling skills and artistic excellence, Komba has become a beacon of inspiration for emerging talents in Sierra Leone. His remarkable achievements in Nollywood, one of Africa’s most influential film industries, showcase the expanding footprint of Sierra Leonean artistry in global cinema.
The AEEM award not only celebrates Komba’s personal accomplishments but also underscores the growing potential of Sierra Leone’s creative sector.
As a trailblazer in his field, Komba’s success is a powerful reminder of the impact Sierra Leonean talent can have on the world stage. This recognition marks another milestone in his career, solidifying his role as a cultural ambassador for his home country.
Peter Komba: A Trailblazer in Sierra Leone’s Creative and Digital Space
Peter Alhaji Alhassan Komba (born July 20, 2002), known professionally as Peter AA Komba or Peter Komba, is a Sierra Leonean actor[1] internet personality and musician[2] born in Grassfield, Freetown. He regard himself as the TikTok Ambassador in Sierra Leone. He is regarded as one of the most followed TikToker in Sierra Leone.[1
Early Life and Education
Born and raised in Sierra Leone, Peter Komba’s journey began in a modest setting, surrounded by a culture rich in tradition and storytelling. His passion for creativity was evident from an early age, as he often engaged in artistic and digital pursuits that set him apart from his peers. Peter’s educational journey laid the foundation for his career, with a focus on media, technology, and communication.
Career Milestones
Peter Komba has been instrumental in reshaping Sierra Leone’s creative and digital industries. As a filmmaker, content creator, and digital strategist, he has spearheaded numerous projects that have elevated local talent and showcased Sierra Leone’s culture on the global stage.
Filmmaking and Content Creation: Peter has directed and produced a variety of films and digital content that resonate with both local and international audiences. His storytelling prowess highlights the beauty and challenges of Sierra Leone, creating awareness and fostering a deeper appreciation for the country’s rich heritage.
Digital Innovation: Beyond the entertainment realm, Peter has embraced digital technologies to empower local businesses and individuals. His innovative approach to leveraging social media platforms and digital tools has earned him recognition as a leader in Sierra Leone’s digital transformation.
Mentorship and Youth Empowerment: Understanding the power of mentorship, Peter Komba actively supports young creatives, providing them with opportunities to learn, grow, and succeed. His workshops and mentorship programs have become a beacon of hope for aspiring filmmakers and digital entrepreneurs.
Achievements and Recognition
Peter Komba’s contributions have not gone unnoticed. Over the years, he has received accolades for his work, including awards in filmmaking and digital innovation. His efforts have positioned him as a key figure in Sierra Leone’s creative and tech ecosystems.
Career
Peter A.A Komba aka P-Kay was born Peter Umar Komba on July 20, 2002 in Freetown, Sierra Leone with a great talent in acting, singing and dancing. He has been recognised as a TikTok Ambassador and he is very committed in creating contents through acting, dancing and skits with millions of engaging contents.
However, his music career took flight in 2022 when he released his debut single titled “Scatter” under his record label, Cribs International. The single was masterfully produced by Nigerian music producer, Masterkraft. It was an instant success as his TikTok influence served as a launching pad that blew the single far and wide.
Influenced by his elder sister to go into music,[3] Peter A.A Komba first gained popularity on social media platforms like Tiktok after his second video challenge called Duduke Challenge, with a unique dance step that went viral which he posted on his Tiktok. Peter AA Komba’s music career is influenced by women His online fame led to opportunities in Nollywood, Nigeria’s film industry, where he has featured in several movies and TV shows. He has also released music, including the hit song “Scatter,” produced by Masterkraft. peter has been featured by Brother Shagi in his short skit titled Sierra Leone visitor
Best known for his roles in Sierra Leone movies The Scuffle and April 27, and Nigerian movies Lovers and Foes, English Man among others. Peter has earned a reputation as one of Nollywood’s fastest-rising actors. His talent and hard work have also earned him recognition as a TikTok Ambassador by TikTokers Sierra Leone. A rising actor and Sierra Leonean content creator, Peter is one of the country’s most-followed TikTok stars. He is committed to producing engaging content through acting, dancing, and skits, with millions engaging with his posts.
3 Essential Steps to Take Before Changing Your Phone Number In Sierra Leone
The truth is, I have been a victim too. Changing your phone number may seem like a simple task, but it comes with significant risks if not handled properly. Over the years, in Sierra Leone and beyond, I have encountered numerous clients and friends who have lost access to their email accounts, social media profiles, and even financial accounts. This often happens because they discard their old SIM cards without updating their online platforms to reflect their new numbers. Below are three crucial steps to take before changing your phone number.
Sadly, it’s not just people who change their SIM cards that fall victim to this; even those who relocate from one country to another often forget to update their phone numbers when moving, which can cause problems if they lose their phones or change devices and need to access their Gmail or social media accounts.
1. Check if Your Phone Number is Used for Gmail Account Verification
Many people use their phone numbers as part of the two-factor authentication (2FA) process for their Gmail accounts. This feature provides an extra layer of security by sending a verification code to your number whenever you try to log in or reset your password.
Failing to update your Gmail account with your new number can have disastrous consequences. If you lose access to your email account, you might also lose access to other services linked to that email, such as cloud storage, subscriptions, and professional correspondence. Worse, someone else who gets your old number may receive verification codes for your account, putting your data and privacy at risk.
Solution: Before changing your number, log in to your Gmail account and update the phone number under the “Security” section. Ensure you verify the new number before discarding the old SIM.
2. Update Your Phone Number on Social Media Platforms
Social media platforms like Facebook, Instagram, and WhatsApp often use phone numbers as a backup security option. If you forget your password, they send a recovery code to the registered number. Unfortunately, if you no longer have access to that number, recovering your account can become a nightmare.
I’ve seen individuals lose years of memories, professional pages, and business contacts because they changed their numbers without updating their accounts. In some cases, accounts are hacked, and the owners are unable to regain control because their recovery number is outdated.
Solution: Go to the settings section of each of your social media accounts and update your phone number. Platforms like Facebook also allow you to add multiple numbers as backups. Once the update is complete, test the recovery process to ensure everything works.
3. Ensure Your Phone Number is Updated on Your Bank Account
In today’s digital age, banks rely heavily on mobile numbers for authentication and security. Notifications about transactions, OTPs (One-Time Passwords) for online banking, and account recovery options are often tied to your phone number.
If your bank account is linked to a number you no longer use, you risk missing critical updates about your finances. Even worse, an unauthorized individual who acquires your old number could potentially intercept OTPs and compromise your account.
You are welcome
About the Author
Sallu Kamuskay is a Sierra Leonean Freelance Journalist, Communication Strategist, Fixer, Blogger, Youth Organiser, Event Manager, Spokesperson, Public Relations Expert and founder of Salone Messenger. Sallu Kamuskay’s work has been regularly referenced and published by national and international media and public policy institutions including Equal Times, MDPI, AYV News, Concord Times, Independent Observer, The Calabash Newspaper, The Organizer.net, Global Times, SwitSalone, Sierra Loaded, Al-Jazeera, Isssuu, The Sierra Leone Telegraph, National Institute of Health, Research Gate among others.
Sallu’s movement has connections with Media Experts, Media Organizations, Companies, Web Developers and Professionals across the world. Sallu Kamuskay’s movement primarily involves in negotiating deals and managing social media for Professionals, Influencers, Politicians, Media Houses, Organizations and Companies. He focuses on protecting, promoting, and defending them in the face of cyber-bullying.
I have put together a list of top best musicians in Sierra Leone 2024 and why. The Sierra Leone entertainment industry has witnessed remarkable growth over the years, becoming a vibrant hub for music, movies, and other creative arts. Music, in particular, has seen tremendous expansion, with artists producing sounds and achieving recognition on both national and international stages. Historically, the Sierra Leone music industry has faced challenges, including limited infrastructure and resources. However, the talents and commitment of its artists have propelled the industry forward, making it one of the most dynamic sectors in the country today.
Below is a carefully curated list of six outstanding musicians who have made strides in the Sierra Leone music scene in 2024. This selection is based on live performances, chart-topping songs, and their impact within and beyond the country. The list is presented in no particular order.
1. Boii (Boimanya M.F Koroma)
Born in Freetown, Sierra Leone, Boimanya M.F Koroma, known professionally as Boii, is a Sierra Leonean singer and songwriter signed under the Cribs International record label. Her music is a delightful blend of Afrobeats, R&B, Pop, and other genres. Boii has achieved notable success in the industry, thanks to her unique sound and exceptional talent.
Boii
Headline Success for Boii
Afrobeats and R&B star Boii has been named Spotify’s most-streamed Sierra Leonean Female artist for 2024 with 106k listeners and 1.78M streams, securing the title for the first time after signing with Cribs International record label. Boii’s single Fell Alright hits over one million views in a month in 2024. Boii breaks record in Nigeria, Africa’s biggest music industry in 2024 with a released of Feel Alright, one of the best music video worth over 20,000 dollars.
Signed to Cribs International, Boii has released four singles that showcase her creativity and versatility. Her breakthrough single, “Credit Alert,” released on March 10, 2023, propelled her into the limelight, blending authentic African rhythms with smooth R&B and Amapiano vibes. Her contributions to the music industry have earned her a growing fanbase and several accolades.
2. Jelly Bee (Betty Lamboi)
Betty Lamboi, known by her stage name Jelly Bee, is a Sierra Leonean Afrobeats singer, songwriter, and rapper born on June 16, 1998, in Bo. Jelly Bee’s music journey began in junior secondary school, and by 2016, she had recorded her first song, earning the title of “South Best Female Rapper” along with an award.
Jelly Bee’s rise to fame came with the release of her debut single, “1 Gboya,” produced by Masterkraft in 2023 under the A-Bangz Originals record label. This track gained recognition across Sierra Leone, Nigeria, and beyond. Her latest hit, “High Tension,” has been a massive success, earning a nomination for “Trending Song on TikTok” at the Sierra Leone TikTok Awards.
Headline Success for Jelly Bee
Jelly Bee’s single High Tension, released in 2024, became one of the most trending songs both nationally and internationally, capturing the attention of popular bloggers, TikTokers, and influencers. She also won the award for Most Trending Song of the Year for High Tension. Jelly Bee breaks record in Nigeria, Africa’s biggest music industry in 2024 with a released of I Gboya, one of the best music video in Sierra Leone and beyond.
3. Speedo’o (Sahr Kaimachiande)
Sahr Kaimachiande, popularly known as Speedo’o, is one of Sierra Leone’s fastest rappers, often compared to Ghanaian rap icon Sarkodie. Speedo’o hails from Kono District and began his music career at the age of 17 as part of the musical group “Easy Life” in 2007.
After moving between Sierra Leone and Liberia to pursue education and music, Speedo’o eventually caught the attention of Black Entertainment’s CEO, TanTan B, in 2013. His unique rap style earned him the nickname “Speedo’o,” reflecting his rapid lyrical delivery. Speedo’o’s journey from local talent to national star showcases his dedication to the craft.
Speedo’o
Headline Success for Speedo’o
Speedo’s song Woke Dae Yah released in 2024 reachers over 100,000 views on Youtube. Speedo’o performed at several shows.
4. Drizilik (Benjamin Menelik George)
Benjamin Menelik George, better known as Drizilik, is an award-winning Sierra Leonean artist celebrated for his innovative blend of hip-hop and Afrobeats. Widely regarded as the king of new school music in Sierra Leone, Drizilik has been a consistent figure in the industry for over three years.
In 2024, Drizilik’s career reached new heights with his appearance at the BET Hip Hop Awards Cypher, where he proudly represented Sierra Leone on a global stage. His ability to produce thought-provoking and danceable music has cemented his status as a leading figure in the country’s entertainment scene.
Headline Success for Drizilik
Drizilik in 2024 host the Drizilik Live in London show and hosted several shows in the USA and Sierra Leone.
5. Incredible JJ (James Junior Kaisama)
James Junior Kaisama, known as Incredible JJ, is a rising star from Kenema, Eastern Sierra Leone. With a powerful voice and captivating stage presence, JJ has quickly become a household name. His debut single, “Jonjomi”—which means “vibe” in a local dialect—is an Afrobeat anthem that has gained widespread popularity.
Incredible JJ’s freestyle performances and unique sound have positioned him as a promising talent, not just in Sierra Leone but internationally. His ambition to take Sierra Leonean music to global stages continues to inspire his rapidly growing fanbase.
Incredible JJ
Headline Success for Incredibe JJ
Incredible JJ rose to fame in 2024 in Sierra Leone’s music industry as one of the fastest-rising stars. He had the opportunity to perform at several shows, including EcoFest, UniFest, and others.
6. Emmerson (Emmerson Amidu Bockarie)
Emmerson Amidu Bockarie, professionally known as Emmerson, is a veteran in the Sierra Leone music industry. Renowned for his politically charged songs, Emmerson uses music as a platform to address social issues, including corruption and governance. Singing in both Krio and English, his work resonates deeply with Sierra Leoneans.
Over the years, Emmerson’s Afropop tracks have remained timeless, and he continues to be a voice for the voiceless. His contributions to the industry have not only entertained but also educated and inspired positive change in society.
Headline Success for Emmerson
Emmerson, as always, remains one of the best musicians in Sierra Leone. In 2024, he had the opportunity to collaborate with Davido, releasing one of the best music videos of the year, titled Strawberry.
About the Author
Sallu Kamuskay is a Sierra Leonean Freelance Journalist, Communication Strategist, Fixer, Blogger, Youth Organiser, Event Manager, Spokesperson, Public Relations Expert and founder of Salone Messenger. Sallu Kamuskay’s work has been regularly referenced and published by national and international media and public policy institutions including Equal Times, MDPI, AYV News, Concord Times, Independent Observer, The Calabash Newspaper, The Organizer.net, Global Times, SwitSalone, Sierra Loaded, Al-Jazeera, Isssuu, The Sierra Leone Telegraph, National Institute of Health, Research Gate among others.
Sallu’s movement has connections with Media Experts, Media Organizations, Companies, Web Developers and Professionals across the world. Sallu Kamuskay’s movement primarily involves in negotiating deals and managing social media for Professionals, Influencers, Politicians, Media Houses, Organizations and Companies. He focuses on protecting, promoting, and defending them in the face of cyber-bullying.
Jelly Bee Music: Biography, Age, Family, Career, and Songs
Betty Lamboi (born June 16, 1998), known professionally as Jelly Bee, is a Sierra Leonean Afrobeats singer, songwriter, and rapper. Born and raised in Bo, Sierra Leone, Jelly Bee began her music career in junior secondary school and recorded her first song in 2016. This debut earned her recognition as the “South Best Female Rapper” and won her an award. She gained widespread fame following the release of her debut single, 1 Gboya, after signing with the A-Bangz Originals record label. Produced by Masterkraft in 2023, the song marked her breakthrough in the music industry across Sierra Leone, Nigeria, and beyond. Her latest single, High Tension, has garnered significant attention, including a nomination for “Trending Song on TikTok” at the Sierra Leone TikTok Awards.
Betty Lamboi was born on June 16, 1998, in Bo City, Sierra Leone, where she began her music career. She holds a certificate in Computer Software, a Diploma in Procurement and Supply Chain Management, and a Degree in Business Administration from IPAM, University of Sierra Leone, completed in 2012. Between 2012 and 2016, Jelly Bee won four consecutive awards at the Bo Entertainment Awards (BEA).
Music Career
Jelly Bee recorded her first rap in 2016. After signing with A-Bangz Originals, she collaborated with Nigerian music producer Masterkraft to create 1 Gboya and High Tension. Despite receiving mixed reviews for its lyrical content, High Tension achieved remarkable success. It earned a nomination for “Song of the Year” at the Sierra Leone TikTok Awards and was featured among the top Afrobeats tracks and Top 100 songs in Nigeria in 2023.
In July 2023, Jelly Bee signed a record deal with A-Bangz Originals and released 1 Gboya and High Tension. Both songs gained international traction on social media, with High Tension charting on Nigerian Afrobeats playlists. Jelly Bee was also a member of the prominent rap group Sugar Flow Factory in Bo City. She has collaborated with top Sierra Leonean stars such as I-Tribe, Deeno Jay, and Nigga Don.
Jelly Bee considers herself a passionate feminist and advocate for the rights of women and girls in Sierra Leone.
Songs Released
Jelly Bee has released several hit songs, including:
Peter Alhaji Alhassan Komba (born July 20, 2002), known professionally as Peter AA Komba or Peter Komba, is a Sierra Leonean actor[1] internet personality and musician[2] born in Grassfield, Freetown. He regard himself as the TikTok Ambassador in Sierra Leone. He is regarded as one of the most followed TikToker in Sierra Leone.[1]
Photo of Peter A A Komba Taken by Kallay Kamara at Smart Farm, Wilkonson road on the 8th September 2024.
Early life and education
Peter A.A. Komba aka P-Kay came to the limelight after his second video challenge called ‘Duduke Challenge’ with a unique dance step that went viral on TikTok. The duduke’s song that went viral on Tiktok was sung by a popular Nigerian female artiste called Simi after dancing to the Duduke mix with unique steps.
This challenge helped him to gain millions of followers and likes in 2021. Peter AA Komba is currently regarded as the most followed Tiktoker in Sierra Leone.
Peter Umar Komba, also known as Peter A A Komba, was born and raised in Grassfield, Freetown, Sierra Leone.
Career
Peter A.A Komba aka P-Kay was born Peter Umar Komba on July 20, 2002 in Freetown, Sierra Leone with a great talent in acting, singing and dancing. He has been recognised as a TikTok Ambassador and he is very committed in creating contents through acting, dancing and skits with millions of engaging contents.
However, his music career took flight in 2022 when he released his debut single titled “Scatter” under his record label, Cribs International. The single was masterfully produced by Nigerian music producer, Masterkraft. It was an instant success as his TikTok influence served as a launching pad that blew the single far and wide.
Influenced by his elder sister to go into music,[3] Peter A.A Komba first gained popularity on social media platforms like Tiktok after his second video challenge called Duduke Challenge, with a unique dance step that went viral which he posted on his Tiktok. Peter AA Komba’s music career is influenced by women His online fame led to opportunities in Nollywood, Nigeria’s film industry, where he has featured in several movies and TV shows. He has also released music, including the hit song “Scatter,” produced by Masterkraft. peter has been featured by Brother Shagi in his short skit titled Sierra Leone visitor
3 Things You Should Never Share with ChatGPT or Chatbots
In an increasingly digital world, chatbots like ChatGPT have become essential tools for communication, research, and problem-solving. While these AI-driven platforms are designed to assist and provide valuable insights, users should always exercise caution when sharing sensitive information. Here are three key things you should never share with ChatGPT or any chatbot:
1. Personal Identifiable Information (PII)
Personal Identifiable Information includes details like your full name, address, phone number, social security number, bank details, or passwords. Sharing this information could expose you to identity theft or fraud, especially if the chatbot or the platform it operates on is hacked or compromised.
While reputable chatbot providers take steps to ensure data security, it’s wise to err on the side of caution. Always remember that chatbots are not private diaries—they are tools that might log or store data temporarily for functionality purposes.
2. Sensitive Work or Business Information
Avoid discussing classified, proprietary, or confidential information about your workplace, business strategies, or projects. Sharing sensitive work-related details could result in a breach of confidentiality agreements or even intellectual property theft.
For example, revealing unpublished ideas, financial plans, or details about clients could have unintended consequences if the data were accessed by unauthorized entities or used for purposes outside the chatbot’s intent.
3. Health or Legal Issues
While chatbots can provide general advice, they are not a substitute for professional health or legal experts. Avoid sharing details about medical conditions, ongoing treatments, or legal disputes. Chatbots lack the qualifications and accountability to provide tailored advice in these areas and might inadvertently provide incorrect or misleading information.
Instead, seek professional guidance from licensed doctors or legal practitioners when dealing with these matters.
Chatbots like ChatGPT are incredibly useful for brainstorming ideas, answering general queries, or learning new concepts. However, safeguarding your personal, professional, and sensitive information should always be a priority. By exercising caution, you can enjoy the benefits of AI-driven tools while protecting your privacy and security.
Jelly Bee Wins “Most Trending Song of the Year” at the Juju Jeks and TikTok Stars SL Awards 2024
Sierra Leonean Afrobeats sensation Betty Lamboi, known professionally as Jelly Bee, has clinched the prestigious “Most Trending Song of the Year” award at the Juju Jeks and TikTok Stars SL Awards 2024. The event, held at the Sierra Palms Hotel, honored her electrifying single High Tension, which has taken the music scene by storm.
High Tension: A Cross-Genre Hit
Released on November 6, 2024, High Tension masterfully blends the irresistible rhythms of Amapiano and Afrobeats. The track has gained massive popularity, amassing over 33,000 views on TikTok within weeks and attracting attention from celebrities across Sierra Leone, Ghana, Nigeria, and beyond. Available on all major streaming platforms, the song cements Jelly Bee’s position as a rising star in the African music industry.
Competing with Top Talent
Jelly Bee faced fierce competition from fellow nominees including Incredible JJ, Bless, Baki Tenno, Alieu Melody, Markmuday, Pop Ishmak, and Isat. Her win at the Juju Jeks and TikTok Stars SL Awards—an event dedicated to celebrating Sierra Leonean influencers and creators on TikTok—highlights her growing influence in both music and social media.
From Bo to Stardom
Born and raised in Bo, Sierra Leone, Jelly Bee’s musical journey began in junior secondary school. Her talent was recognized early, and her first song in 2016 earned her the title of “South Best Female Rapper” and an award. She skyrocketed to fame with her debut single 1 Gboya, released under the A-Bangz Originals record label.
A History of Success
The 1 Gboya music video, produced by Nega Don, surpassed 500,000 views on YouTube, becoming a benchmark for Sierra Leonean music videos. Many fans consider it one of the best visual productions by an artist from the country.
In 2023, Jelly Bee made her mark with her rap debut and subsequent collaboration with Nega Don and Nigerian producer Masterkraft to create High Tension. Despite receiving mixed reviews for its lyrical content, the track was a commercial hit, ranking among the top Afrobeats tracks and Top 100 songs in Nigeria.
The Future is Bright
Jelly Bee’s journey from her humble beginnings in Bo to international recognition is a testament to her talent and determination. With her unique sound, infectious energy, and growing fanbase, Jelly Bee is undoubtedly poised to achieve even greater milestones in the global music scene.
Miss Goderich Lachaeveh Davies Crowned Miss Freetown 2024
Miss Goderich Lachaeveh Davies was crowned Miss Freetown 2024 on Thursday, December 26, after competing against 9 other contestants from across Freetown. The announcement was made at event crowing Lachaeveh Davies as the winner. The 2nd runner-up title was awarded to Miss Rokel.
Other Winners and Awards:
Several special awards were presented during the pageant:
Best Platform: Miss Goderich
Miss Fitness: Miss Brookfields
Miss Popularity: Miss Jui
Top Model: Miss Murray Town
Top Five Finalists:
The top five contestants were Miss Calaba Town, Miss Goderich, Miss Jui, Miss Murray Town, and Miss Rokel.
Top Three Finalists:
The top three contestants were Miss Murray Town, Miss Goderich, and Miss Rokel.
The contest was hosted at the Bintumani Hotel in Freetown. Out of 10 contestants representing different communities, three winners were selected, with Miss Goderich crowned as Queen. She took home NLe 100,000 as the grand prize.
This year’s competition, themed “Beauty Beyond Boundaries,” highlighted the intelligence, talent, and social impact of young women in Freetown.
Lachaeveh Davies
Born on December 26, 2001, in Freetown, Lachaeveh Davies is a 22-year-old Sierra Leonean model, climate change activist, writer, and communications student at the University of Makeni.
Education
Primary education: Life of Light Preparatory School and Kingharman School
Secondary education: Beacon High School (Sierra Leone)
WASSCE: Supreme College International, Kumasi, Ghana
Tertiary education: Christian Service University College (Ghana) – Studied Communication Studies for three years before relocating back to Sierra Leone
Current: Pursuing a BA in Mass Communication at the University of Makeni
Passions and Achievements
Lachaeveh Davies describes herself as a humble and determined individual who strives for success and social change. She has been actively involved in student politics, volunteering, and advocacy for climate change.
Key Accomplishments:
1. Debating and Writing:
Winner of the Charles Mansaray Communication Debate
Named Best Writer in Sierra Leone (2014 Essay Competition)
Best Debater (Beacon High School, 2016)
2. Pageantry and Recognition:
Miss Project (Ghana)
Miss SHS Ashanti (Ghana)
Student of the Year (CSUC, Ghana)
Second Runner-up, Miss UNIMAK 2021
Miss UNIMAK 2022
Current Miss University of the North
3. Other Leadership Roles:
Minister of Tourism and Cultural Affairs, University of Makeni
4. Volunteering:
Teaches French in schools
Advocates for climate change
Advocacy for Climate Change
Upon returning to Sierra Leone, Lachaeveh Davies was inspired to become a climate change advocate after realizing the impact of human actions on the environment and future generations. She has since dedicated herself to raising awareness and promoting sustainable practices.
Hobbies and Interests
In addition to her advocacy, Lachaeveh is passionate about fashion, sports, and debating. She believes that her diverse talents and determination will help her continue making a positive impact.
Lachaeveh Davies’s journey as Miss Freetown 2024 is a testament to her resilience, talent, and dedication to creating meaningful change.
Boii’s ‘Feel Alright’ Video Hits over 1 Million Views on YouTube in Just Three Weeks
Afrobeats and R&B star Boii’s new single, ‘Feel Alright’, has hit 1 million streams on YouTube in just three weeks. This milestone follows her recognition as Spotify’s most-streamed Sierra Leonean female artist for 2024, with 106,000 listeners and 1.78 million streams—a title she secured for the first time after signing with Cribs International record label.
Released on November 15, 2024, ‘Feel Alright’ video continues to enjoy global success. The $20k video was shot in Nigeria.
Boii (real name: Martha Boimanya Fahnbulleh Koroma) also recently performed in London at the Clapham Grand during Drizilik’s show, marking another major achievement in her rising career. The young Sierra Leonean artist debuted with a collaborative single, Never Enough, under KME. Her passion and determination caught the attention of Cribs International CEO, Sho Cole, who has since played a pivotal role in her development.
Model Favour Abiba Turay Among Finalists for Inaugural Miss EcoFest 2024
Favour Abiba Turay, a 22-year-old model, beaut queen, and nursing student at Ernest Bai Koroma University, has emerged as one of the finalists for the Miss EcoFest 2024 contest. The young Sierra Leonean is set to compete against 11 other inspiring contestants for a chance to win a grand prize that includes a fully paid return trip to Dubai and a cash reward of 50,000 Leones. The first runner-up and second runner-up will receive 25,000 and 10,000 Leones, respectively.
The Miss EcoFest contest, a new initiative introduced by the CEO of EcoFest, is set to take place on the festival’s opening night, December 20. The following day, December 21, will feature a DJs and Hypemen competition as part of EcoFest’s diverse lineup. With exciting prizes and a commitment to culture, creativity, and empowerment, the Miss EcoFest contest seeks to highlight Sierra Leonean talent and elevate young women who are passionate about making a positive impact.
Favour, born on April 27, 2003, has built a promising career in modeling and pageantry. She currently holds the title of Miss EBK 2023 and was the first runner-up for Miss Peninsular 2022. Alongside her academic journey in nursing, she has been actively involved with youth initiatives such as the Children’s Forum Network and Africa Working Children and Youth, showcasing her dedication to advocacy and leadership.
As a contestant for Miss EcoFest, Favour joins a distinguished lineup of finalists, including Janet Mumgbah Zizer, Martina Hawa Sulaiman, Theophilia Williams, Theodora Victoria Thompson, Sasah Saran Koroma, Hawa K. Kamara, Aminata Suma, Rosseta Sylvia Dumbuya, Adama Kargbo, Magdalene Kpaka, and Alimatu Sylvia Conteh. Each of these young women impressed the judges during the auditions with their charisma, intelligence, and passion for making a difference.
With just weeks until the pageant night, excitement is building as fans wonder who will take home the Miss EcoFest crown. The competition promises to be fierce, and the anticipation is palpable. As we draw closer to the December festivities, the spotlight is firmly on these inspiring young women who exemplify the spirit of EcoFest: celebrating culture, empowerment, and creativity.
Peter Komba: The Journey of Sierra Leone’s Fast-Rising Actor in the Nollywood Industry.
Peter Umar Komba, also known as Peter Komba, was born and raised in Grassfield, Freetown, Sierra Leone. He is a Sierra Leonean actor and content creator who has gained fame through his TikTok videos featuring brief dance moves and songs.
On October 24, 2024, just a week after launching his official Facebook page, Sierra Leonean actor Peter Alhaji Alhassan Komba known as Peter Komba or Peter AA Komba reached over 9,000 followers. Fans from Sierra Leone, Nigeria, Liberia, the United States, and the United Kingdom have welcomed him on the platform.
Peter Komba Nollywood Nigeria
Nashito Kulala, a renowned music producer in Sierra Leone, posted on his Facebook page, “Peter AA Komba, our movie superstar, announced his new Facebook page. Let’s run the numbers quickly. I’ve already followed. Click on his name in this post, and it’ll take you directly to his page.” Fans, followers, bloggers, and fellow Nollywood stars flooded the comments with welcoming messages.
Unfortunately, hundreds of fake Facebook, Instagram, and YouTube accounts have since been created, sharing his pictures and videos and claiming to be him. Cribs International, the music label that signed Peter Komba, issued a press release on August 9, 2024, warning the public and his followers about these fake pages: “Cribs International Ltd wants to inform the public that the attached Facebook page claiming to be Peter A.A. Komba is a fake page operating under his name.”
The creation of these fake pages is a result of his growing popularity and the admiration he receives worldwide.
Peter Komba responded to the situation, writing, “This is the only official Facebook page created for engaging with fans of Peter AA Komba across the world. Please disregard and unfollow any other page or account created in my name, and report them to Facebook.”
A Facebook follower commented, “We are proud of you, bro. Keep being yourself and focus on making money. Don’t let others distract you with hate.”
Peter Komba, beloved by many, has truly made his mark in the hearts of movie enthusiasts. It’s no surprise to see him feature in Nollywood films alongside stars like Chioma Nwaoha and Ekene Onochie.
Peter’s passion for acting began as a child. In April 2022, he starred in his first professional project, a comedy skit titled Sierra Leone Visitor, which gave him a major breakthrough in Nollywood. Since then, he has appeared in over three movies, including Sandwiched, Lovers and Foes, English Man, and more.
Best known for his roles in Sierra Leone movies The Scuffle and April 27, and Nigerian movies Lovers and Foes, English Man among others. Peter has earned a reputation as one of Nollywood’s fastest-rising actors. His talent and hard work have also earned him recognition as a TikTok Ambassador by TikTokers Sierra Leone. A rising actor and Sierra Leonean content creator, Peter is one of the country’s most-followed TikTok stars. He is committed to producing engaging content through acting, dancing, and skits, with millions engaging with his posts.
Peter has been featured in several Nigerian movies currently trending on YouTube, such as April 27, Scuffle, Sandwiched, Lovers and Foes, and English Man, sharing the screen with actors like Chioma Nwaoha and Ekene Onochie.
Born with his twin brother into a Christian family in Grassfield, Freetown, Peter Komba is currently a student at Fourah Bay College, University of Sierra Leone. In 2024, he announced the verification of his Instagram and TikTok accounts.
In an interview with Salone Messenger Media, Peter shared that he was introduced to TikTok by his sister and that it has since become a significant part of his life. “My elder sister inspired me to start using TikTok, and I am grateful for the opportunities it has brought.” With over 2.4 million followers, Peter’s TikTok presence continues to grow rapidly.
Here are official handles to follow Peter AA Komba
My Experience at the BBC Media Action Training on Tackling Mis-/Disinformation and Hate Speech
In November last year in Zambia, I met Rehobot Ayalew, an independent fact-checker and consultant, at the launch of the DCN Africa where participated on a panel discussion on “How Tradition and Innovation Influence African Storytelling in the Digital Age organized by the Digital Communication Network (DCN) Global and World Learning . Rehobot Ayalew is big on fact-checking and had once visited my country to train journalists on fact-checking ahead of the 2023 elections. I had the opportunity to meet and interact with Rehobot in Zambia, where she gave a talk on fact-checking while hosting a session on fact-checking and mental health. I was humbled and honored to have come across Rehobot and learned a lot during those few days.
Ethiopian independent fact-checker and consultant Rehobot Ayalew and Sallu Kamuskay at DCN Africa Launch in Zambia.
Few days ago, I had the incredible opportunity to participate in a first phase of four-day in-person training organized by BBC Media Action Sierra Leone. This initiative, in partnership with UNDP Sierra Leone, the United Nations Peace-Building Fund, and the Governments of Ireland, Canada, Iceland, and the European Union, brought together 25 journalists, bloggers, and social media influencers from across the country to train us on tackling mis-/disinformation and hate speech with a total of 18 days training with 8 days in person and remaining remote training.
The training was led by Lazar Covs, an investigative journalist and trainer from BBC Media Action Serbia. His expertise and passion for combating misinformation were evident from the very first session. Lazar’s engaging teaching style and real-world examples made the complex topic of misinformation more accessible and actionable for all of us while providing us with online tools.
Sallu Kamuskay with Lazar Covs from BBC Serbia during the Fact-checking training with BBC Media Action
Held at the Family Kingdom along Beach Road, the training was the first phase of a two-phase fellowship. This phase focused on in-person sessions, while the second phase will also focus on three days in-person and online training. In October, Another 35 journalists and influncers will be train.
Throughout the training, we were taught how to identify, analyze, and counteract false information. The sessions were interactive, with plenty of group discussions, practical exercises, and case studies that kept us all engaged and eager to learn more.
Edward Benjamin Kargbo, the Country Director at BBC Media Action Sierra Leone, introduced fellows to the intense fellowship training program on the first day, stating its importance to journalists, bloggers, and social media influencers. In his welcome speech, he emphasized that BBC Media Action recognizes the role that the media, influencers, and bloggers play in the country. He added that this training is intended to empower journalists and bloggers in the country. “We are hoping that at the end of this training program, we will have some sort of impact multiplier effect on the media landscape and the communities you serve.”
Mr. Kargbo also noted that this training is the first program to bring together journalists, bloggers, and social media influencers in the same room.
Edward Benjamin Kargbo
Sagar Adhikari, the iVerify Specialist (Media and Digital Communications) at UNDP Sierra Leone reiterated the importance of the training expressing his excitement for the partnership with the BBC Media Action to train journalists, bloggers and social media influencers in Sierra Leone. “Misinformation remains a challenge even after the elections, which is why we continue supporting the media literacy programme under the iVerify initiative. These will equip journalists and social media influencers with the skills to fact-check and share accurate information, fostering a more informed and resilient society in Sierra Leone” He added.
Sagar Adhikari, the iVerify Specialist (Media and Digital Communications) at UNDP Sierra Leone
Journalists from AYV, Awoko Newspaper, The Calabash Newspaper, fact-checkers, Politico, bloggers, and influencers benefited from the training.
Abass Sesay, AYV Regional Bureau Chief from Makeni, expressed his excitement for the training, noting that it has further empowered him as a journalist to investigate stories. “The training is not only educative for my work as a journalist but also inspires me as it gives me the urge to go beyond normal news coverage and reporting,” he said, adding that he will ensure the lessons learned are shared with his colleagues in Makeni.
Mabinty M Kamara, Editor at Politico, spoke about how this training impacted her life as a print journalist. She expressed that the training led by Lazar Covs has opened her eyes to tools available online for investigative reporting. “I have been exposed to more advanced forensic fact-checking tools and search engines,” she added.
Ophaniel Goofing, Iverify Coordinator, while speaking on the importance of the training to him as a fact-checker, noted that the training is important to journalists and fact-checkers as it helps them embrace the developing trends in modern journalism to fact-check stories. “ICT is developing at a rapid pace, and the only way to keep abreast of the latest developments and trends is through training like this,” he said.
Social media influencer and owner of the Hawanatu Konneh blog expressed her excitement about the training. She added that the training has further empowered her with tools that she will use to fact-check stories before posting online. “The training entails a lot of details when it comes to fact-checking and media literacy, especially making sure everything is in place and correct before posting news,” she said.
Lawrence Williams, Publisher and Managing Editor of Freetown Post, said that the training empowered him in his career and also gave him an opportunity to learn new tools. “It’s exposed me to more sophisticated tools and methods used in fact-checking, but I must admit that it’ll take some time for me to master them,” he said.
The training aims to enhance participants’ understanding of fact-checking and the use of open-source intelligence. Key objectives included debunking fake identities, exploring photo forensics in the age of AI, examining non-standard fact-checking methods, utilizing domain tools for media reporting verification, and familiarizing participants with tools to assess crowd sizes.
The Power of Technology: Meeting DCN Global’s Communications Director, Marianna Tanagia, in Zambia.
The featured image used in this blog, featuring Marianna Tanagia and me, was taken at the Radisson Blu Hotel in Zambia after the first day of the DCN Africa Launch. Marianna Tanagia serves as the Communications Director at DCN Global.
Upon my arrival a few months ago from a trip to Zambia for the DCN Africa launch, I made a commitment to write blogs sharing my experiences about all the amazing people I have met while in Zambia. A few weeks later, I wrote about several individuals, including Cameron Evers, a Senior Analyst for Sub-Saharan Africa at Emergent Risk International (ERI) from the USA; Gifty Tracy Aminu, a journalist from Ghana; and Dimitris Dimitriadis, a renowned Greek keynote speaker, futurist, and expert in designing companies for the future, Rehobot Ayalew, renowned Fact-Checker from Ethiopia and Judith Ogutu, a seasoned Kenyan strategic communications professional
DCN Africa Launch in Zambia
The truth is, every day of my life involves checking my emails and messages on social media. I receive tons of emails and messages from people I know, as well as from those I do not know—some of whom turn out to be scammers. As a friend once told me, “Technology and social media have exposed us to more dangers than they have brought us together.” While I agree with her assessment, I also recognize that technology and social media offer us choices. It’s akin to navigating between heaven and hell—the decision is always ours to make. Fortunately, there are plenty of guides and materials available online that can help us verify information before clicking on links, signing up for platforms, or making payments using our cards. Technology and social media are all about possibilities, and that’s something I’ve always believed in.
On September 12, 2023, I received an email from Marianna Tanagia, the Communications Director at DCN Global, extending an invitation to participate in the launch of DCN Africa in Zambia. Her email stated, “I’m writing to invite you to speak and/or run a workshop at our upcoming event entitled ‘Harnessing the Digital Revolution: Fostering Resilience and Development’ in Lusaka, Zambia, on November 7-9, 2023.” Initially, I hesitated, wondering if it might be a scam. However, my gut feeling urged me to express interest and explore further. Simultaneously, I conducted background checks on DCN Global.
Interestingly, this wasn’t my first encounter with DCN Global. Back on May 12, 2021, I participated as a guest in an online interview discussing “Citizen Journalism in Africa”, alongside renowned journalists from Kenya and the Zimbabwe Democratic Republic of Congo. During that engaging conversation, we explored how African citizens could contribute to raising awareness. My involvement in that interview was facilitated by a friend—the Co-founder and Communications Director at Mobile Journalism Africa.
Given the numerous online publications and their successful launches in Asia, America, and other parts of the world, I felt confident about engaging further with DCN Global to arrange my travel.
However, due to the considerable distance I needed to cover—from Sierra Leone to Zambia (a flight lasting over 20 hours)—I had to be among the first speakers to depart. Unfortunately, circumstances beyond my control caused me to be part of the last batch of arrivals. The Asky Airlines flight from Sierra Leone, which was supposed to connect me to Emirates via Ghana to Dubai, encountered delays due to technical issues, resulting in a late departure.
Marianna Tanagia and the rest of the team were with me every step of the way—concerned, checking on me, and making sure that another booking would be arranged. They remained by my side until I arrived in Zambia.
Upon reaching Zambia, a car picked me up from the airport and took me to the Radisson Blu hotel. There, I had the pleasure of meeting Marianna Tanagia, the Communications Director for DCN Africa. My presence in Zambia for the launch of DCN Africa was largely due to her exceptional work.
Maria-Anna Tanagia is a journalist, working as a communication and content specialist as well as head of communication for the last 20 years. She holds a degree in Journalism and a Master’s in Journalism and New Media from the Aristotle University of Thessaloniki. As part of her master’s thesis, she created the online magazine “Publishit”, inspired by citizen journalism, which was awarded by Regional Media Greece (Bronze Award “Best Column”, 2017). She is the Communications Director of the Digital Communication Network Global, a vibrant community of digital professionals and emerging leaders from around the world dedicated to addressing the challenges to democracy through innovative solutions.
She also works as an adult educator and facilitator of journalism and social media workshops (with a focus on digital campaigns for social good). She was included in the list of 50 young (under forty) disruptors of Northern Greece.
After checking in at the hotel, there was already a session going on at the hall. I rushed to the hall and as I entered, I could see beautiful faces seated. People from over 40 countries, 25 of which are African countries represented at the event.
In this article, I have put together five ways you can use to make money in Sierra Leone online. I’ll share five proven methods that I have used and that you can use to make money online. Whether you’re looking to start a side hustle or a full-time business, these methods can help you achieve your financial goals. From freelancing to blogging, there are plenty of opportunities to earn money online in Sierra Leone. So, let’s dive in and explore the possibilities
1. Become an Influencer: You can become a social media influencer by building a healthy following within a specific industry on platforms like TikTok and Instagram. Once you have a community, you can make money by charging for sponsored posts, selling your photos, adding affiliate links in your bio, creating your own online store, or even appearing at events 2. Start a YouTube Channel: You can create a YouTube channel for almost anything, from reviewing products and teaching to pranking and streaming video games. Once you figure out your niche, create your channel and your first video. Observe how people respond to it and create more appealing videos for your target audience. You should dedicate some extra time to building your social media presence to attract enough subscribers to apply for monetization. 3. Sell Products online
Afrikonet eCommerce is a leading platform and application in Sierra Leone that facilitates the buying and selling of products and services online. You can use this platform to sell your products online and make money. To get started, create an account on the Afrikonet website http://afrikonet.slOnce you have an account, you can list your products, set your prices, and start selling. Payment to buy products on Afrikonet can be done throug card, orange or Afrimoney Afrikonet also offers drone services, ICT services, and renewable energy solutions
1. Blogging: Blogging is an act of posting content on the blog. You need some time to create a blog and make a very good sum of money. You want a bit of investment (domain cost and website hosting cost) to create and maintain a blog 2.
2. Freelancing: You can offer your services as a freelancer on platforms like Upwork, Fiverr, and Freelancer. You can offer services like writing, graphic design, web development, and more. You can set your own rates and work on projects that interest you
Konson Grow Green founder seeks to achieve Feed Salone initiative through Revolutionary Agriculture.
Jonathan Konson Sesay is a revolutionary agricultural entrepreneur, advocate, and also a drop out ( year 3) student from the Institute of Public Administration and Management (IPAM) in Business Administration. He is the founder of Konson Grow Green, a new agricultural system registered with the Government of Sierra Leone and City Council. I will tell you more about it in a bit.
It was in 2014, during the Ebola pandemic in Sierra Leone, that I first came in contact with Jonathan Konson Sesay. Like me, he had also joined the United Sierra Leone Never Again Ebola campaign to raise awareness on the Ebola pandemic and support those we can through the United Sierra Leone and Messeh Leone Foundation Trust.
Jonathan Konson Sesay was a child and youth advocate during the Ebola pandemic in Sierra Leone. Thousands of young people had put their efforts, time, and resources into raising awareness against the deadly Ebola virus that took the lives of many Sierra Leoneans.
It was during those times that I first came in contact with activist Jonathan Konson Sesay, now a Revolution Agriculture Entrepreneur and owner of the Konson Grow Green. I am a great fan of nature, a nature enthusiast. I feel fulfilled when I find myself around trees, sounds of the birds, and the tranquility it gives me whenever I am around nature perfects my every second on planet earth.
Three years after Sierra Leone was declared Ebola-free, in 2017, Jonathan Konson Sesay enrolled for training on new revolution agriculture organised by Joshua Hacking during the then-Professor Monty Jones era as Minister of Agriculture that lasted for one year six months. This program shifted Jonathan Konson Sesay from advocacy to entrepreneurship.
While in college, in his third year, Jonathan Konson Sesay had the plan like many young people to travel abroad through Temple Run for greener pasture, but also realized that he could use that money to start a small business, the Green House Nursing Centre at Rokel, which could eventually pave the way for him to start the Konson Grow Green, a revolutionary way of practicing Agriculture in Sierra Leone.
In three years, Jonathan Konson Sesay has secured a nursing house in Rokel Freetown, a plantation garden in Bo, Manor Junction, Rice Mail Center in Kenema, and more. Jonathan Konson Sesay is engaged in modern-day agriculture, currently growing different types of varieties, including mango, orange, lemon, grapefruit, kola, pawpaw, 3-year coconut, Ghana cocoa, butter pear, cashew nut, guava, soursop, oil palm, chuck chunk plump, plantain, banana, flowers, Krio apple, Moringa, Tombi, and more.
Jonathan Konson Sesay sells, supervises, and plants these varieties for big and small businesses in Sierra Leone, attracting hundreds of individuals interested in these varieties.
In an interview with me, Jonathan Konson Sesay disclosed that he is looking for investors to be able to do more. He noted his frustration with Sierra Leone Government not having any plantation gardens of their own. Jonathan Konson Sesay mentioned that he will be able to provide plantation gardens in all sixteen districts if given the needed support of President Bio’s Feed Salone initiative, ensuring that Sierra Leoneans have sufficient food.
Konson Grow Green seeks to achieve Feed Salone initiative through Revolutionary Agriculture.
Meeting Ethiopian independent fact-checker and consultant, Rehobot Ayalew, at DCN Africa Launch in Zambia.
The featured image used in this blog of me and Rehobot Ayalew was taken at the Radisson Blu Hotel in Zambia after the first day of the DCN Africa Launch. Rehobot Ayalew is an Ethiopian independent fact-checker and consultant.
Ethiopian independent fact-checker and consultant Rehobot Ayalew and Sallu Kamuskay at DCN Africa Launch in Zambia.
For me, if I am not mistaken, this was my first time meeting somebody from Ethiopia.As a storyteller, Ethiopia has always been a country that fascinates me with its rich history and culture, among the many fascinating stories I have read about Ethiopians, is their resistance against the Italians in the fight against colonialism, in the Battle of Adwa. DCN Global brought African countries together in one hall, and it gave me the opportunity to connect, interact, and build lasting relationships with some of the people I met. Unlike me, Rehobot Ayalew has come across Sierra Leoneans in the past. In fact, Rehobot Ayalew was in Sierra Leone before the elections to train journalists on Fact Checking. Not only was she in my country’s capital city, but she also experienced our culture and beautiful places. Rehobot Ayalew showed me beautiful pictures she took at the beaches, Big Market, and other places. ‘I love the beaches,’ she told me.
At the event, Rehobot spoke on “fact-checking during conflicts“ at the DCN Global Africa launch forum in Lusaka
Rehobot Ayalewspoke on “fact-checking during conflicts“ at the DCN Global Africa launch forum in Lusaka
It was during the launch that I had the opportunity to have a chat with Rehobot Ayalew at the restaurant. We were both in the same queue, waiting for our turn to serve ourselves. After we collected our food, we both went to the restaurant and sat at a table together. Rehobot Ayalew shared with me how she enjoyed the sessions, the people she interacted with, and even the performance by the Zambia cultural group. If there is anything that I enjoyed the most during my stay in Zambia, it was the dinner event with the Zambia Cultural group who performed for us. They showed us. I promise to tell you more about the cultural dance in my subsequent blogs.
Rehobot Ayalew is an independent fact-checker and consultant collaborating with different local and international organizations. She is the founder of Niqu Ethiopia, a media consultancy firm focusing on countering information disorder and enhancing media literacy.
Previously she worked as a lead fact-checker at one of the local fact-checking initiatives, HaqCheck/ Inform Africa.
Additionally, she is also a host on a youth dialogue show, MC at different media events, keynote speaker, moderator for discussion and more.
DCN Africa launch in Zambia
DCN Global is a multi-disciplinary community of digital professionals and emerging leaders organized as a social enterprise. Our global community seeks solutions addressing the challenges to democracy.
Meeting US analyst Cameron Evers at DCN Africa launch in Zambia.
The featured image used in this blog of me and Cameron Evers was taken at the Radisson Blu Hotel in Zambia during tea break at the DCN Africa Launch. Cameron Evers is a Senior Analyst for Sub-Saharan Africa at Emergent Risk International (ERI), a US-based global intelligence firm. I will tell you more in a bit.
DCN Africa launch in Zambia
So, because I had the longest distance to cover among the speakers coming from Sierra Leone to Zambia (over 20 hours flight), I had to be among the first people to leave for Zambia. For reasons beyond my control, I was among the last batch to arrive when I was supposed to arrive a day before the event. The Asky Airlines from Sierra Leone that was supposed to connect me with Emirates from Ghana to Dubai couldn’t do so because the flight had some issues and couldn’t leave until after a few hours. I will write more about my frustrating experience with Asky Airlines in my subsequent blogs, I promise you.
Arriving in Zambia and after checking in at the hotel, I had already missed out on one of the social activities. I felt bad because I wanted to be part of every moment, but this was a bad start for me, the only bad one.
After checking in at the hotel, there was already a session going on at the hall. I rushed to the hall and as I entered, I could see beautiful faces seated.People from over 40 countries, 25 of which are African countries represented at the event. I decided to go to the table right close to the door where I found Cameron Evers, a Senior Analyst for Sub-Saharan Africa at Emergent Risk International (ERI), a US-based global intelligence firm. I requested if I could sit right next to him and he responded “yes.” I grabbed the seat next to four other amazing people from four different countries. I had the opportunity to sit with four people from Kenya, Botswana, Lesotho, and Switzerland. We were brought together by DCN Global in Lusaka to discuss Harnessing the Digital Revolution: Fostering Resilience and Development in Africa.
After a few seconds, Cameron Evers asked me, “Where are you from?” I responded, “Sierra Leone” and then asked him the same question. He said he is from America. I then asked him about his work and if he had ever heard of Sierra Leone. Cameron responded, “Yes, I had heard of Sierra Leone, mainly because of its civil war. Civil war political science literature and Africa conflict researchers often point to Sierra Leone’s war as one of the main brutal crises of West Africa during the 1990s, early 2000s period.”
For me, I was saddened by the fact that he knew about our country through war, but I completely understand that his work revolves around security, risk, and things like that. I then told him about some of the beautiful things we have as a country aside from the war and Blood Diamond. I told him about our beautiful beaches and how friendly we are as a country and people. In fact, Cameron Evers is currently covering Sierra Leone in his current role a few times, focusing on how Sierra Leone’s risk environment could affect clients, particularly surrounding recent elections and political instability.
Cameron Evers and I enjoyed our few days in Zambia and enjoyed every session DCN introduced us to. During the DCNmetaverse session, Cameron Evers was the jumping man in the metaverse world. He enjoyed using the Metaverse.
At the event, Cameron Evers spoke on a panel, “Where Geopolitics and Technologies Meet,” at the DCN Global Africa launch forum in Lusaka, Zambia. The three-day forum brought together journalists, civil society leaders, researchers/academics, and digital media producers from 35 (!) African countries together (plus two Americans) to talk and present on the digital communications and evolving tech space in Africa. His presentation was amazing and I enjoyed taking photos of him
Cameron Evers
During my interview with him about his experience at the DCN Africa Launch, Cameron Evers said, “My experience in Lusaka, Zambia at the DCN conference was a whirlwind, as they say. I had never met so many journalists or civil society members before, let alone from 35 different African countries. I learned so much from the conference participants’ stories during our many meals and workshops together, hearing about the challenges and daily life of reporting in often difficult political regimes and evolving digital information environments.”
Cameron Evers is a Senior Analyst for Sub-Saharan Africa at Emergent Risk International (ERI), a US-based global intelligence firm. At ERI, Cameron Evers covers Africa for many multinational clients, providing intelligence analysis and risk reporting. Cameron Evers has been in the intelligence world for seven years and is based in Washington DC.
Originally from Atlanta, GA. Cameron Evers’ interest in Africa began during his internship at the Carter Center in Atlanta, where he focused on covering African affairs for their Democracy Program. This program is dedicated to observing elections and promoting democratic processes in the region.
His research and insights on Africa have been featured in various media outlets, including CNBC, Zawya, The Daily Nation, and The Week magazine. He has also provided briefings on African risk topics to the US government and universities.
Honored with the Thelia Production 2023 Lead Patriotic Blogger Award.
Yesterday, at the Radisson Blu Hotel, I was honored with the 2023 Lead Patriotic Blogger Award by the Thelia Production, organized by the Sierra Tech Awards, in recognition of my patriotic, inspiring, and educative blogs presenting Sierra Leone positively to the world.
Sallu Kamuskay Honored with the Thelia Production 2023 Lead Patriotic Blogger Award.
As I received the award from Daniel Moore, the CEO of the Thelia production, I reflected on my over ten years of sharing positive stories about our country. At the event, I recounted when I started the journey in 2014 during the Ebola pandemic in my country. At that time, negative stories were the only ones you would find when searching about Sierra Leone. I dedicated my life to sharing the stories of young people who, amidst the situation in our country, dedicated their lives to making a difference.
Sallu Kamuskay 2023 Lead Patriotic Blogger Award.
This recognition came few weeks ago after i participated in panel discussion organised by the DCN Global at the launch of the DCN Africa in Zambia and few days after i launched my official website sallukamuskay.com.
This recognition is dedicated to these young people who continue to make a difference in our country.
Sallu Kamuskay is a Sierra Leonean communication strategist, fixer, blogger, youth organiser, event manager, spokesperson, and public relations expert. His work has been regularly referenced and published by national and international media and public policy institutions.
Sallu Kamuskay was a child during the brutal war in Sierra Leone. Growing up in the midst of conflict, Sallu witnessed unimaginable abuse of children and gross violations of human rights. The horrors he witnessed during the Civil War had a terrible impact on him at a very tender age. But despite the shock of the war, Sallu never lost hope. He started on a journey of recovery, studying, and working for a better future.
At age 15, Sallu entered into the world of activism and advocacy.
Sallu Kamuskay was the Vice President of the Young Leaders Organisation, a member of the National Youth Council. The Young Leaders is one of the oldest youth-led organisations in West Africa. The organisation was formed by a group of young leaders, and launched by the then Head of State/President of Sierra Leone.
Sallu was part of the group of young leaders who participated in and contributed to the establishment of the National Youth Council. The Commonwealth supported the training for trainers programme with line ministries and youth stakeholders in which key, representatives of youth council, student union and civil society/private sector youth platforms were engaged and empowered in the effective engagement and inclusion of youth.
Sallu is co-founder and Executive Director of the Salone Messenger, a global multimedia and public relations firm based In Sierra Leone.
Sallu has worked on various developmental and policy issues such as Poverty, Climate Change, Human rights, Child Rights, Education, Health, Gender Equality, Civic Engagement, Government policies, Information Communication Technology for Development and the Sustainable Development Goals, and has also been contributing to various global events and advocacy campaigns.
Sallu Kamuskay is the co-founder and Executive Director of the Salone Messenger, a global Multimedia and Public Relations Firm based in Sierra Leone with the latest news and information, on top stories, business, politics, entertainment, and more.
Sallu is working with a leading technology company in Africa, Techfrica, that has recently developed and launched a social media, messaging Supfrica with over 150,000 downloads on the Google play store in less than 4 days. He is the Adviser and Media coordinator for the App to give people the platform to connect and communicate to help shape their future with a very fast internet that allows users that live in deprived and hard-to-reach areas with poor internet facility to be able to communicate as it allows and stronger on 2 and 3 G network reception.
Sallu has over 9 years of experience in youth engagement, inclusion, and coordination both at local and global levels, giving voice to young people and engaging young people to build a better world. He has served as coordinator for the Wave Alliance which brought together youth-led organisations who attended an international training in South Africa organized by the International Organization – Waves for Change.
Sallu is working with the MLT, Waves For Change, and the Government to develop safe spaces for young people, with a view to contributing to the overall development goals of young people including health, as well as to community rebuilding. Sallu is currently the Programme Director for the Wave Alliance, which is a coalition of youth-led and community-based organisations that have successfully introduced evidence-based Surf Therapy programs to young people in communities, with a focus on mental health, peace building and sustainable development.
In November, 2023, Sallu Kamuskay was in Zambia at the launch of the DCN Africa organised by DCN Global and World Learning. Sallu Kamuskay Participated in panel discussion on “How Tradition and Innovation Influence African Storytelling in the Digital Age organized by the Digital Communication Network (DCN) Global and World Learning.
Sallu Kamuskay was recently honoured with the 2023 Lead Patriotic Blogger Award by Thelia Production and Sierra Tech
Sallu is currently the focal point and face of Africa’s Faces Social media platform which is a global Social media platform that brings together people from across the world to share their moments, connect, share videos, and interact with friends giving more preference to excluded continents like Africa.
Sallu Kamuskay has devoted his time to working for or contributing to a number of national and international organizations and companies, including the Techfrica Technology Company, United Nations, ECOWAS, European Union, Commonwealth Africa Initiatives. This work has led him to travel to a number of countries to contribute to global youth platforms.
Sallu is the lead Coordinator for Peace Tour programme, an initiative supported by the European Union, Africa Union, ECOWAS focusing on uniting and empowering young people and local communities.
Over the years, Sallu Kamuskay has been using his Techno phone to be able to tell stories, the phone he used to tell the story of Gbessay during Ebola who was admitted at one of the Ebola treatment centers after rumors that she had Ebola when the actual sickness was ulcer, she was almost abandoned at the treatment canter with no medication provided to her. She could have died. Sallu told the story via social media and was able to secure funding from the United Sierra Leone to buy her medication and advocated for her. She was later discharged and taken home, He did the same to a patient that died and was abandoned in the street, Sallu Kamuskay used his phone and shared the message across, the corps was later taken and buried. It could have been more disaster without his voice. The story of late America Stress 3-year-old daughter. The hero’s daughter was abandon after his father’s death. He shared her sad story and was able to get a sister who has taken the child as her own and is currently providing her with educational support.
DCN Africa Launch: Meeting Gifty Tracy Aminu, Ghana’s Digital Journalist and Fact-Checker
The featured image used in this blog of me and Gifty Tracy Aminu was taken at the Radisson Blu Hotel in Zambia after the first day of the DCN Africa Launch, a renowned Ghanaian digital journalist working in fact-checking. I will tell you more in a bit.
Gifty Tracy Aminu and Sallu Kamsuaky
When I received a letter from the Zambia immigration department stating that my E Visa application was granted and I was to come to Zambia for the launch of DCN Africa, I adhered to the advice of the DCN Team members that we should network with other speakers and attendees ahead of the meet in Zambia.
I have always loved Ghana and the Ghanaian people. I do so because of one of Africa’s greatest leaders, Kwame Nkrumah, who came from there, and lastly for their Banku food. So I have always wanted to meet with people from Ghana. Meeting Gifty Tracy Aminu in Zambia was a fulfilment of that desire.
Born and growing up in Sierra Leone, I have always loved to read books by or dedicated to African revolutionary leaders. Among the many books I have read are “Long Walk To Freedom” by Nelson Mandela and “Africa Must Unite” by Kwame Nkrumah. They are among my favorite African leaders in the world.
In 2019, when I visited Ghana for the first time, and it was also my first time seeing an airplane as a passenger, I had the opportunity to visit the Museum of Kwame Nkrumah. I was there in Ghana during my 5-day stay for a VISA application to South Africa.
Sallu Kamuskay at the Kwame Nkrumah Museum
For Gifty Tracy Aminu, she has never physically been to Sierra Leone to experience our culture, but she knows Sierra Leoneans are welcoming and accommodating, judging from how she related with me during our two-day stay in Zambia for the DCN Africa Launch. “I have not been physically there to experience the culture, but I know Sierra Leoneans are welcoming and accommodating, judging from how you relate with me,” she told me.
Gifty Tracy Aminu, like me, found the DCN Africa launch to be a great event that connected us with people from diverse backgrounds. Tracy and I had the opportunity to meet with attendees from over 40 countries.
“My best experience was with the people I met. I have established important and meaningful relationships with people that may last me a lifetime,” she stated.
At the DCN Africa Launch, Gifty Tracy Aminu participated in a panel discussion on Fact Checking in Africa. In a Twitter post, she said, “Over the week, I joined a group of panelists in Zambia to discuss the threat of dis/misinformation, the importance of fact-checking in Africa, and what we do @GhanaFact and @FactspaceWA during the launch of @DCNGlobalNet Africa Chapter.”
Gifty Tracy Aminu at the DCN Africa
Gifty Tracy Aminu is a digital journalist working in fact-checking and efforts to tackle disinformation across West Africa. She has built a portfolio of work in health and election coverage in Ghana, The Gambia, Liberia, Sierra Leone, and Nigeria.
With a background in mainstream journalism, having worked with the State Broadcaster, Ghana Broadcasting Corporation (GBC), and Citi FM/TV, a leading private media organization in Ghana, Tracy has built experience working in radio and television reporting.
Care to know about the next amazing person I will be talking about? Follow my blog.
From Homelessness in Singapore to Founding the First Sierra Leonean Clothing Brand in Malaysia: The Story of Ishmael Brima Koroma
Born in Freetown, Ishmael Brima Koroma is a Sierra Leonean entrepreneur, philanthropist, CEO, and FOUNDER of Neeks Fashion, an emerging fashion brand. Ishmael Brima Koroma grew up in Sierra Leone, He did his primary education at the Kankaylay Islamic Primary school Mess-Mess and later moved to the Sierra Leone Muslim Congress Boys Senior Secondary School Kissy mess mess where he did his Secondary and senior secondary school.
Born and raised to an extended family, Ishmael’s father married 4 wives and his mother was the third wife. Ishmael’s mother gave birth to 6 male children including him. All five of them passed away, and Ishmael was the only child left. During an interview Salone Messenger, ishamael disclosed why he was the only survivor, “According to traditional believes, male children will be the successful children in his family, so that the reason the village people “witchcraft“ can’t allow the male child to exist in my family”
At the age of 3 years, Ishamael’s stepbrother took him from the village to the capital city where he was raised, since then he never set eyes on his two parents. Ishmael had a lot of difficulties living with his elder brother due to one of the three wives of his brother who was very aggressive to him.
“I remember at one time I was denied food for failing to wake up early to fetch water in the morning before going to school to take my West Africa Examination Council examination so I had to eat toothpaste to change saliva after encountering those challenges I decided to leave my elder brothers house to search for a better life in the western part of the country.
The Story of Ishmael Brima Koroma
Due to his obedient and submission, Ishmael had the opportunity to meet with a lady who changed his life, Withsunnette Ayor decided to help him with a job as a freelance to make a living he worked for two years and decided to travel out Sierra Leone to search for a better opportunity.
Ishmael left for Singapore in few days. He ran out of money and became homeless for 27 days struggling and survive on the left-over customers that came to food at the restaurants. Ishamael never lose hope, walking along little India in Singapore. Ishamael came across two Cameroonian football players who helped him buy a ticket to Malaysia where he could further his studies, Not knowing anyone in Malaysia, Ishmael became homeless for a few days. At bukit bintag called “ reggae bar “ Ishmael met some Africans where he was fortunate to meet with one of his Sierra Leonean brothers who took him to his house for few months and he later started working in an African mini mart
Despite of all the challenges he went through growing up, fashion has always been his passion. It comes to him naturally. As a kid, growing up, Ishmael used to spice up clothing with his own design using scissors and needles to redesign. Today He intends to use fashion and his brand to create opportunities for people who are creative in the field of fashion and to spice up the existing fashion designs. Ishmael’s goal is to redefine the world of fashion with unique and authentic designs.
In 2011, Ishmael took up a job as a Clearing and Forwarding Officer at a logistics company. After a while, He was not sure if that was what he wanted to do with his life. Besides, He was not sure how quickly that path would take him to the top. Ishmael then considered that setting up his own business would enable him to achieve greater success much faster than working for someone else. He then ventured out to start his own business and brand.
During an interview with blogprocess, Ishmael for the first time disclosed the secret behind his brand name
“This is a huge trade secret, and I am humbled to share it publicly for the first time. The name NEEKS is an abbreviation of my kid’s names Nathaniel, Emily, Emela, Koroma, and Shagbay “Neeks”. My kids are bold, loving, and cheerful people. These unique and amiable attributes are what I try to depict in my fashion statements. It is my belief that through this initiative, other young people will find their identity and fulfill their dreams and aspirations.” He noted
As way of giving back to his country, Ishmael gives his contribution though donation, among his many donations. As a former pipul of the Sierra Leone Muslim Congress secondary school, he donated football kids to the pupils of the school.
Ishmael has also been involved in cleaning exercises in the country at Lumley station by supporting the police officers in cleaning the Lumley community, He is embarking on such activities to raise awareness to Sierra Leoneans living abroad to do the same when visit home
“Never quit! Believe in your dreams and pursue it with focus and discipline. Success requires perseverance and hard work. With dedication, every dream can be a reality. So, dreamlike “crazy”; work like a “bull” to make it come to pass. Aspire to leave a footprint.” Ishamael advises young people.
DCN Africa Launch in Zambia: My DCNVERSE Experience in the Metaverse World
The featured image used in this blog was taken at the Kenneth Kaunda International Airport in Zambia after the DCN Africa Launch in Zambia, a few minutes before we both left for Dubai with my ‘Meta Man’, Dimitris Dimitriadis, who introduced us to the virtual world. I will tell you everything you need to know in a bit.
On November 9, 2023, the second day of the DCN Africa launch, I and hundreds of others were introduced to the Metaverse. I get it, there are so many questions you would want to ask me about this word, like what is it? What does it do? Why it? The truth is, I had the same questions and even more when I first heard about it from Dimitris Dimitriadis in Zambia, a renowned Greek keynote speaker, futurist, and expert in designing companies for the future. “The Meta Man,” as I fondly call him, simply defines the Metaverse as a virtual world where people interact. To make it more real, Dimitris Dimitriadis has created a virtual world of the very hall we used in Zambia with everything in it, from the door, paintings, artworks, pictures, and everything. Sounds crazy, right? For me, everything didn’t just sound crazy but interesting that I could have access to the very hall I am in but in the virtual world.
The DCNVERSE in the Metaverse world in Zambia
A few days before our travel, Dimitris Dimitriadis had sent us a link where we could create a virtual version of ourselves. The features of this virtual version allow us to use our image, change our dress, hairstyle, shoes, and even the way we smile.
A week before the event, Dimitris Dimitriadis, through DCN’s Communications Director Marianna Tanagia, asked us to create an avatar on ReadyPlayerMe, download the Spatial App, log in, and search for DCNVERSE.
Experiencing the Metaverse world
Everything sounded new to me, but I did give it a try and created the account, logged into the Spatial app, and sent a screenshot to the group and to Dimitris Dimitriadis saying, “I am already in Zambia. Waiting for the rest of the team.” Dimitris Dimitriadis said, “See you in the DCNVERSE and IRL SOON.”
In the Metaverse world, I saw all those who joined, interacted with, chatted, had voice conversations, and we could even jump and wave at each other. Dimitris Dimitriadis had told us of the challenging task of hiding an item somewhere in the big hall that we were to look for.
Dimitris Dimitriadis in Zambia,
Dimitris Dimitriadis is a renowned keynote speaker, futurist, and expert in designing companies for the future. With a captivating blend of case studies, global perspectives, and cutting-edge research, Dimitris offers original insights that help business leaders understand and tap into their future potential. As the Chief Innovation Officer of TheFutureCats, a leading innovation consultancy, Dimitris’s research on emerging technologies and human behavior helps Fortune 500 companies chart a course for business transformation.
In addition to his work with TheFutureCats, Dimitris is also the founder of Zoltar, a global blockchain consultancy. With over two decades of experience as a thought leader on disruptive innovation, digital transformation, and new ways of thinking, Dimitris is a trusted advisor to some of the world’s biggest organizations as they navigate the new era of machine intelligence.
As a specialist in AI-powered transformation and the metaverse, Dimitris’s work has been featured in publications such as Fortune, Athens Voice, Kathimerini, etc. His unique ability to bridge the worlds of disruptive technology and business leadership allows him to translate deep tech into practical recommendations that help leaders seize new opportunities, transform their organizations, and change their own thinking.
The Metaverse is a virtual world that allows users to experience a 3D environment that doesn’t exist in the real world. It is a concept that has been around for a while but has gained more attention recently due to the rise of virtual reality and augmented reality technologies. The Metaverse is a place where people can interact with each other, create content, and explore new worlds. It is a place where people can be whoever they want to be and do whatever they want to do.
There are many Metaverse platforms available today, and each one offers a unique experience. Some of the most popular Metaverse platforms include Decentraland, The Sandbox, and ENGAGE. These platforms allow users to create their own virtual worlds, interact with other users, and explore new environments.
The Metaverse is a virtual reality space where users can interact with a computer-generated environment and other users in real-time. It is often depicted as a fully immersive and interconnected digital universe, similar to the concept portrayed in movies like “Ready Player One.”
Decentraland, The Sandbox, and ENGAGE are just a few examples of platforms that are building their own versions of the Metaverse. These platforms leverage blockchain technology to enable the creation, ownership, and trading of unique digital assets known as non-fungible tokens (NFTs). NFTs can represent various virtual objects, such as land, buildings, avatars, or even in-game items.
In Decentraland, users can purchase virtual land and build their own experiences, games, or social spaces on it. They can also buy and sell NFTs within the platform’s marketplace. The Sandbox offers a similar concept, allowing users to create and monetize their own gaming experiences using its voxel-based editor.
ENGAGE, on the other hand, is focused on providing a Metaverse platform for enterprise and education purposes. It allows users to collaborate, learn, and communicate in virtual spaces, making it a valuable tool for remote work, training simulations, or virtual classrooms.
The Metaverse holds immense potential for various industries beyond gaming and entertainment. It can revolutionize how we work, socialize, learn, and even conduct business. As more platforms and technologies emerge, the possibilities for innovation within the Metaverse are endless.
If you’re interested in exploring the Metaverse, there are numerous resources available online to help you get started. You can find tutorials, guides, and communities that can provide insights and support as you navigate this exciting new world. So why not dive in and see what the Metaverse has to offer? You might uncover new opportunities and experiences that were previously unimaginable.
I was completely over the moon when I received an email from DCN’s Communications Director, Marianna Tanagia that reads:
“Dear Sallu Kamuskay,
I’m writing to invite you to speak and/or run a workshop at our upcoming event entitled “Harnessing the Digital Revolution: Fostering Resilience and Development” in Africa, Lusaka, Zambia, on November 7-9, 2023.″
This was a big win in so many ways. It would be my second time seeing an airplane on the ground as a passenger, let alone getting on it and travelling to another country. I wasted no time in looking for my passport and putting documents together. Like a few African countries, travelling to Zambia requires a VISA if you are coming from Sierra Leone, and because I had a 24-hour layover during my return to Dubai, I needed a transit VISA for my stay in Dubai too. My application and approval process took less than a week. Moreover, with the help of the letter from bloggers of Zambia, my host, and DCN, I told the embassy exactly why this Sierra Leone newbie would be coming to Zambia. All thanks to Alyssa Marshall Bowman and Marianna Tanagia. I promise to tell you more about these amazing individuals in my subsequent blogs.
In the beautiful city of Zambia, Lusaka, at the Radisson Blu Hotel, during the inaugural launch of the DCN Africa that brought together incredible influencers, CEOs, and global communication strategists. I had the opportunity to create a new family, and as Marianna said in her Facebook post,
“Came across a beautiful piece on what makes a community tick – it’s the connection of minds with shared values. When it comes to building one, the secret sauce is in moments like “I’ve learned something new, met someone new, tried something new, or gained a fresh insight.” If you resonate with that, you’re on the right path.”
Judith Ogutu, a seasoned Kenyan strategic communications professional with experience in the corporate, public, government, and non-profit sectors, is among the many incredible people I met during my engagement in Zambia. Judith had just delivered her presentation at the DCN Africa Inaugural Launch when we took this photo. Judith’s presentation was followed by the screening of a short captivating film produced by Paradigm Initiative (PIN) titled Training Day, the organization she works for. The 18:51-minute short film features the story of a young man whose quest for work took an unexpected turn. The short film is an exploratory way used by PIN to best impact society through storytelling while spotlighting key issues plaguing the digital rights and inclusion ecosystems.
Judith Ogutu and Sallu Kamuskay in Zambia- DCN Africa Launch
The movie has so far on YouTube received over 400,000 views. Watch the movie here
The DCN event, held on November 7-9, 2023, in Zambia, Africa, brought together digital professionals, influencers, and thought leaders from diverse fields. The forum, aimed at launching DCN Africa, delved into the far-reaching impact and implications of digital transformations and innovations on our society.
Judith has handled communication projects in fields such as banking, innovation and technology, digital rights and inclusion, energy, medical/health, pharmaceutical and philanthropy. She has demonstrated expertise in harnessing the power of strategic communications to shape opinions, influence narratives, impact lives, foster the growth of influential brands and manage the reputation of organisations.
At Paradigm Initiative (PIN), she oversees the communications and information technology docket. She also leads communications efforts at the organisation.
Paradigm Initiative connects under-served young Africans with digital opportunities and ensures the protection of their rights. The organisation has worked in communities across Nigeria since 2007 and across Africa since 2017, building experience, community trust, and an organisational culture that positions it as a leading non-governmental organisation in ICT for Development and Digital Rights on the continent.
Across regional offices in Kenya, Nigeria, Senegal, Zambia, Zimbabwe, Cameroon and beyond, PIN has impacted youth with improved livelihoods through their digital inclusion and digital rights programs.
The organisation’s programs include Life Skills. ICT. Financial Readiness. Entrepreneurship (LIFE) Training Program, a digital readiness workshop for girls, and a Life at Schools Club Program. PIN has also built online platforms that educate and serve as safe spaces for reporting digital rights violations. These mediums are in the form of short films, and educational online resources, including Ayeta, Londa, and Ripoti.
Judith’s journey in communications started as a journalist at The Standard Group, one of Kenya’s leading media houses, where she honed her storytelling skills. Prior to joining PIN, she was a Consultant in Strategic Communications at Africa Practice, a pan African Strategic Firm. Among other organizations, she also worked at Inter Management Group, a Public Relations and Events Management firm in Nairobi, where she was a communications lead handling organizations such as Kenya Electricity Generating Company PLC (KenGen), Konza Technopolis Development Authority (KoTDA) and Beyond Zero- an Initiative spearheaded by former Kenya’s First Lady, H. E Margaret Kenyatta to reduce maternal and child mortality rates.
Judith holds a Master of Arts in International Communication from the Communication University of China, a Bachelor of Arts Degree in Community Development from Daystar University and a Diploma in Journalism from Kenya Institute of Mass Communications (KIMC).
DCN Global Africa Launch- Meeting PIN’s Communication Manager Judith Ogutu in Zambia
Sallu Kamuskay is a Sierra Leonean communication strategist, fixer, blogger, youth organizer, event manager, spokesperson, and public relations expert. He calls his movement in the media world “The Concierge of Media (COM).” Sallu’s movement has connections with media experts, media organizations, companies, web developers, and professionals across the world. Sallu Kamuskay’s trade primarily involves negotiating deals and managing social media for professionals, influencers, politicians, media houses, organizations, and companies. He focuses on protecting, promoting, and defending them in the face of cyberbullying.
Meet The First Sierra Leonean Miss Africa Malaysia 2023 Grand Finale judge
Neeks Fashion CEO, Ishmael Brima Koroma, made history as the first Sierra Leonean and first black to be a judge at the Miss Africa Malaysia 2023 Grand Finale. The event took place on November 25, 2023, at the Eastin Hotel Kuala Lumpur, PJ. The Nigerian embassy, the embassy of Tanzania, the embassy of Zimbabwe, and other beauty queens in the field of fashion were also in attendance.
Neeks Fashion, known for its range of men’s, women’s, and unisex clothing items, was listed among the sponsors of the grand finale
Ishmael Brima Koroma, was also featured on the Mrs Earth 2023 Malaysia Magazine on the 02/07/23, making him the first Sierra Leonean and African to be featured on that international magazine.Speaking to Sallu Kamuskay, during a zoom interview,
Ishmael Brima Koroma acknowledged his excitement “Being the first Sierra Leonean and African to be a judge at the Miss Africa Malaysia 2023 was a significant accomplishment and a source of pride for me, Sierra Leone and Africa. It carries a great deal of responsibility and provide an opportunity to make a positive impact in Africa as a whole. Such a milestone could also serve as an inspiration for others, demonstrating that barriers can be broken” he stated.
This groundbreaking achievement marks a significant milestone for both Ishmael Brima Koroma and Neeks Fashion. As the first Sierra Leonean and first black judge in the history of the Miss Africa Malaysia pageant, Ishmael Brima Koroma has shattered barriers and opened doors for other Africans in the fashion and beauty industry.
The Miss Africa Malaysia pageant has been a platform for celebrating African beauty, talent, and culture since its inception in 2017. By having a diverse panel of judges, the event aims to promote inclusivity and showcase the rich diversity of the African continent.
Ishmael Brima Koroma’s presence as a judge not only adds credibility to the event but also highlights the growing recognition of African talent and expertise in the global fashion scene. His extensive experience in the fashion industry, coupled with his passion for empowering African designers and models, makes him an ideal choice for this esteemed role.
The Attempted Coup: Its Impact on Ordinary Sierra Leoneans
On November 26, 2023, a group of militants attacked several locations in Freetown, the capital of Sierra Leone.The country was subsequently placed under a nationwide curfew, with a manhunt being called to find the militants. President Julius Maada Bio claimed the attack was repelled by the security forces and said the government was in control of the situation. The attacks were described by international organizations as attempts to disrupt constitutional order in the country, and by information minister Chernor Bah as an ‘attempted coup.’
For some of us, whose lives over the years have been dedicated to sharing positive stories of our country, thereby projecting all the positive images of our country to the world, opening it for tourists and investors to feel safe to come visit and invest in Sierra Leone, we have only seen our work in vain.
The group of militants who attacked the country’s armory on November 26, 2023, didn’t just cost the lives of our military men; its aftermath has and will greatly affect ordinary Sierra Leoneans. These are the people who wake up every morning, jumping on Poda Poda to go to the country’s capital to buy and sell. Thousands of men and women whose primary business is to make a living around the beaches of Freetown and run clubs at night are greatly affected by the aftermath of the November 26 attack.
While it is unclear why the attack occurred, the president stated a few days ago on national television that it was a coup.
On December 5th, I took a short trip to Guinea, Conakry, to run some errands. As I jumped into the taxi taking me to Kambia, passengers in the taxi who had already traveled from the provinces started sharing their frustration. They talked about how they were forced to get out of their cars to be searched and how the number of checkpoints had increased. I had already been frustrated by these testimonies from them even before I left. If it hadn’t been for the importance of the errand, I would have canceled my trip and returned home immediately to save myself the headache.
Just a day ago, my brother Festus Conteh, who is the project coordinator for the INEDEM organization, an organization focusing on improving and empowering the lives of school-going pupils by providing schools with the needed support, had just come from Songo where he went on a site visitation. He had shared his frustration with me, including how drivers took advantage of the situation. ‘Security is watertight, but what caught me off guard is how drivers are taking advantage of the situation. As soon as they unload the passengers at Post Office, the idiots will just zoom off, leaving the passengers stranded,’ Festus Conteh said in a Facebook post.
The checkpoint at the Post Office close to Waterloo was where I saw the negative impact of the aftermath of the coup attempt. I met a woman sitting and crying because her luggage had been taken away by the driver just after she made a stop to be checked at the checkpoint. ‘My luggage is gone, it has been taken by the driver. I can’t find him,’ she said while producing tears.
As if this wasn’t enough, nobody from the security forces looked at her or made an attempt to look for her missing luggage allegedly stolen by a driver. Now, while the government of Sierra Leone’s measures to mount checkpoints and put a curfew in place from 9:00 PM to 6:00 AM might be intended to enable them to arrest ‘assailants,’ it is important that they consider the lives of ordinary Sierra Leoneans whose livelihoods depend on what they earn daily from selling on the streets.
Sallu Kamuskay has Contributed to the development and execution of communication and digital marketing strategies for individuals and companies both nationally and internationally. He Develops and present new and interesting ideas and solutions for clients. Produce high quality and consistent work within established deadlines and budgets.
Fixer: Concierge Of Media
The Concierge of Media (COM)” is what Sallu Kamuskay calls his movement in the media world. His trade primarily involves negotiating deals for and between professionals, influencers, politicians, web developers, media houses, organisations and companies. He focuses on protecting, promoting, and defending them in the face of cyberbullying.
Sallu Kamuskay who carries out assignments for or is skillful at solving problems for others.
Blogger
Sallu Kamuskay writes regularly for online journal or website and is the founder of Salone Messenger, a global multimedia and public relations firm based in Sierra Leone. kamuskay is expert in profiling people, human interest stories and some times political stories
Youth Organiser
Sallu Kamuskay is expert in Designing and organizing youth programs and activities to increase youth participation in national building.
Public Relations Expert
Sallu Kamuskay is Public relations specialist who create and maintain a positive public image for the individuals, groups, and organizations Kamuskay is good at crafting media releases and develop social media programs to shape public perception of his clients and to increase awareness of his client’s work and goals. Sallu Kamuskay has relationships with several media houses in and outside Sierra Leone
Storyteller
sallu Kamuskay tells stories of incredible people doing amazing work on the African continent using smartphones.
Filmmaker
Sallu Kamuskay is documentary film producer based in Sierra Leone, He has either written, fixed or produced for national and international media outlets
